The 2026 Wholesale Landscape

The Wholesale Landscape in 2026

The industry is changing for the better. We’ve identified four key ways the wholesale channel is moving positively: 

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• Brands are tapping into wholesale’s potential: growth and profit in the channel show no sign of slowing
  
  
• Buyers are prioritizing newness and efficiency: retailers want to build budget-conscious assortments quickly and easily
  
  
• Flexibility is crucial for wholesale success: our findings reveal that a hybrid approach is the most effective 

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• Independent retailers reign supreme: when department stores can’t deliver, they’re ready and waiting to step in

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A Look Back on the 2025 Wholesale Landscape 

Our 2025 whitepaper focused on the economic uncertainty and instability caused by constant tariff changes, but as these have settled, confidence has returned to the fashion wholesale sector. 

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In last year’s whitepaper, we encouraged brands and buyers to be strategic in their approach to pricing and relationship building until the storm had settled, and now that it has, those who heeded our advice appear to be in a strong position for 2026.

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Analysis of transaction data from JOOR, alongside feedback from our extensive international network of brands and retailers, has allowed us to stay ahead of the curve and successfully predict where the industry is headed next.

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Download our free 2026 Wholesale Landscape whitepaper to ensure your fashion business continues to drive growth in today’s market. 

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Brands Harness Wholesale’s Potential 

The wholesale channel remains a continued source of growth for fashion brands, and now more than ever before, they are taking action to capitalize on its potential. 

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Our whitepaper explores how brands today are creating smarter collections in order to maximise their chance of sales. 

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Buyers Want Efficiency & Newness

Buying habits have shifted post-tariffs, with a need for speed emerging alongside a persistent demand for newness that is ever-present in the fashion industry.

In the whitepaper, we discuss the new tech tool that could make buying even more efficient for retailers.

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Flexibility Is Crucial for Wholesale Success

When forging new retail relationships, the ability to be flexible and offer a hybrid approach to business is highly sought after by both brands and retailers. 

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Download the full whitepaper to better understand how your business could blend digital and in-person experiences to maximize your revenue potential. 

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Independent Retail Reigns Supreme 

As an increasing number of department stores face issues, independent boutiques continue to appeal to brands thanks to their increasing growth. 

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In the full whitepaper, we divulge tips and tricks that will help fashion businesses to widen their independent network in 2026.

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How to Drive Growth in Today’s Fashion Market

Download the full 2026 Wholesale Landscape whitepaper today to discover our data-driven insights in their entirety and learn how you can implement our findings in your wholesale strategy to spearhead growth. 

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Ready to scale your wholesale business? Request a demo of JOOR today.