The Season of Skirts: Capitalizing on Fashion’s New Favorite Piece

Brief Summary

Skirts are the revenue-driving trend of the season, and JOOR wholesale data from orders placed between April and Oct 2026 reveals powerful insights.

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• Skirts are taking a larger share of the women’s apparel market, growing from 4.7% in SS25 to 5.5% in SS27.
  
  
• Retailers increased their purchases of skirts this season +16% over SS26 and +33% over SS25.
  
  
• The skirts category continues to move upmarket, as the number of skirts sold with a retail price over $250 increased 12% from SS26 to SS27.

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These numbers point to serious financial opportunities for brands and retailers.

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Why Is The Fashion Industry Set On Skirts?

Skirts took center stage on catwalks across all major cities this fashion month, cementing the separate as the latest must-have style. Moving the garment away from a supporting role in women's wardrobes to the main event, brands such as Prada, Schiaparelli, and Dries Van Noten showcased statement styles that caused a stir on social media and led to 2027 being dubbed by Vogue as ‘the year of the skirt’.

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While women’s apparel as a whole has grown +4% in the past year, the skirts category in particular has experienced outsized acceleration, meaning that skirts are taking a larger share of the women’s apparel market—growing from 4.7% in SS25 to 5.0% in SS26 to 5.5% in SS27. This explosion of interest in the skirt category reflects a wider movement within fashion toward a new kind of femininity. The skirts showcased by designers this season were a departure from rigid, pre-pandemic workwear styles and instead embraced embellishment, modern movement, and softer shapes. 

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During the Spring/Summer 2027 buying season, retailers on JOOR increased their purchases of skirts by +16% from SS26 and +33% from SS25. This 33% growth over the past two years has significantly outpaced dresses, which experienced +14% growth over the same period. 

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Fashion buyers understand that consumers are becoming increasingly drawn to skirts due to their versatile nature. Skirts offer a plethora of styling options, giving shoppers increased flexibility without forcing them to compromise on personal style. The modern skirt is designed to be paired with a variety of tops and footwear, making it easy for women to transition between the seasons as well as their daily activities. 

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The Most Sought-After Skirt Styles

While buyers have leaned away from mini and maxi styles this season, midi skirts grew in popularity from 42% of skirts with an identifiable length on JOOR two years ago to 51% in SS27. 

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The popularity of midi skirts makes sense in the context of the new femininity trend, as they are a modern symbol of ‘soft power’. This feminine aesthetic is also apparent in the shift towards soft, fluid fabric choices. ‍

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Rigid fabrics like denim have fallen out of favor and decreased from 9% to 4% of skirt purchases, while silk and satin styles have dramatically risen in popularity from 16% of retailers’ skirts investment in SS25 to 25% in SS27.

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Satin was a major trend seen across all types of garments at the Spring 2027 shows, with designers reimagining the fabric across a variety of daytime looks, so buying into silk and satin skirts offers retailers the chance to provide shoppers with two key seasonal trends with just one garment. 

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The Global Appeal of Skirts

Skirts dominated the runways in New York, London, Milan, and Paris, and while purchases grew globally +16% from SS26 to SS27 on JOOR, there were some significant regional differences.

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Retailers in North America increased their investment in skirts +19%, whereas retailers in EMEA increased +16% and APAC remained flat to last year. European and American brands certainly led the charge on the skirt trend this fashion month, which may explain their regional booms, while the APAC market is often more influenced by streetwear, athleisure, and digital trends, which could be the reason for a lack of increased sales in this region. 

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Statement Skirts & Rising Price Points

The median suggested retail price for skirts in SS27 was $300.  This is 20% less than the median suggested retail price of $375 for dresses and slightly more than the $285 median suggested retail price for pants. This pricing is to be expected, as a skirt typically requires less material and is simpler to construct than a dress; however, this season’s styles are also much more ornate than most trousers. 

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While the pricing relative to other women’s categories makes sense, the skirts category is notably shifting towards higher price points. When comparing SS26 to SS27 on JOOR, there is a decrease of 5% in units purchased under $250 and a movement towards more expensive styles, with units purchased over a $250 retail price increasing 12%.

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This higher price point can be explained by the ornate nature of this season’s statement skirts, which are frequently adorned with embellishments, sequins, and appliqués and are therefore more costly to produce.

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How Brands Can Benefit From The Skirts Trend

In response to runway presentations and consumer interest, retailer demand for skirts has skyrocketed, so brands should be showcasing all of their skirt styles within their collection.

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Brands should consider creating a bespoke skirts linesheet so buyers can shop the entire category with ease, using badges on JOOR to bring buyers’ attention to the most sought-after silhouettes and statement styles. 

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As the skirt trend looks set to surge, brands should prepare for reorder requests from buyers. Having ATS inventory could be a smart move, as it allows brands to fulfill seasonal orders, as well as capture buys from retailers that may jump on the skirt trend a little later. 

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How Retailers Can Benefit From The Skirts Trend

Consumers are drawn to the versatile nature of skirts, so buyers on JOOR should use the Visual Assortment tool to ensure their assortment includes enough styling options for their chosen styles. A strong product mix that offers shoppers multiple ways to wear one design is crucial, as this trend looks set to dominate retail in 2027.

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For the best chance of selling higher-priced statement skirts, retailers should create a featured display in-store. This lets shoppers examine the quality of the embellishments and embroidery up-close in person and offers them the chance to try on more expensive styles before investing in them. 

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In Conclusion 

Skirts are a particularly exciting category in fashion at the moment with big potential wins available for those who act now. 

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For the best chance of success, retailers should use JOOR to shop skirts from the world’s finest fashion brands. Designers with a particularly strong skirts presence this season include Schiaparelli, Khaite, LoveShackFancy, Ulla Johnson, Altuzarra, Dries Van Noten, and Zimmermann, all of which are available to shop on JOOR today.

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For brands looking to promote their skirt styles, JOOR’s suite of wholesale management tools can make forging new retail partnerships easier, faster, and more fruitful. Request your demo now.