Looking Back on 15 Years of Wholesale Innovation

The past year resulted in a rapid-fire switch to remote work and digital transactions for many industries, especially fashion and retail. Now with many regions starting to reopen and return to in-person work and travel, companies are asking themselves what the return to normal should look like. 

JOOR’s new Custom Profile capabilities allow brands to express themselves like never before on a wholesale platform. With numerous row templates and widgets that allow for creative use of text, images, videos, documents, or product insertions, brands have the freedom to craft their profile page as they see fit.

Amidst the many challenges of the past year, our industry demonstrated its flexibility and fortitude - rapidly adjusting ways of doing business and cramming a decade’s worth of digital progress into a matter of months. Set against this landscape, JOOR remained unwaveringly dedicated to listening to the needs of our clients, assisting them in their digital transformation, and developing innovative solutions to drive the industry forward.

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For better or worse, lockdown got us used to certain things. Working from home. Streaming opening night movies in fuzzy slippers. And doing absolutely everything conveniently, seamlessly, and most excellently online.

Our Retail 2.0 platform keeps getting better. The new assortment planning experience couples excel-like capabilities with strong visualization tools, enabling buyers to merchandise their buys before finalizing their orders.

In the past year, the fashion industry has proven its resilience and also acknowledged the importance of sustainability as critical to our future.

Wholesale has an inventory problem. And yes we know, that’s not exactly news. Even prior to COVID-19, UBS noted inventory growth for apparel, footwear and accessories had outpaced sales growth for four quarters running. What to do?

A sustainable fashion industry. Consumers want it, and our planet needs it. But how do brands balance the environmental and ethical demands of a movement so often referred to as ‘slow fashion,’ with consumers’ ever-increasing expectations for speed, personalization, and convenience?