Looking Back on 15 Years of Wholesale Innovation

People often say that art will find a way. But even the most talented and determined independent designers have spent the past year navigating some pretty intense terrain. Thankfully, increased digitization has revealed promising new directions--creating opportunities for emerging talent to reach audiences and for buyers to discover them. 

Across sectors, significant obstacles still make it harder for Black creatives and entrepreneurs to achieve mainstream success. And in fashion and luxury, they have additional issues to navigate, including an established networking culture.

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2020 was an opportunity for the retail industry to change and evolve. Brands found themselves having to make sudden decisions on what digital channels to pursue and partners to work with. 

The coronavirus has brought intense challenges to our industry--ones we have never had to face.Even in this shifting environment, however, there are two things we can hold onto with certainty

By now, we all get it: virtual wholesale appointments are here to stay. But did you know that they are not just a new way of doing business, but your buyer’s preferred way of doing business?

Gearing up for your event on JOOR Passport. We break down the most important housekeeping tips and new features you can leverage on JOOR when participating in a Passport Event.

JOOR CEO recognized inIndustry Transformation category for digital innovation and leadership over the course of 2020

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The experience of 2020 has taught us the real possibility of extreme economic and social shock. No one anticipated the health crisis or its comprehensive disruption of the apparel industry. 

When it comes to digital, ‘reimagining’ is the name of the game. When eCommerce first gained traction, web designers did not recreate the experience of browsing through physical aisles in a department store. Instead, they capitalized on the unique possibilities of the internet ‘storefront’ to engage and convert.