Virtual Selling

London Calling: See The Greatest From Great Britain In Our UK Fashion Virtual Show, Now on JOOR Passport

September 28, 2021

The British are coming—and we are here for it. As part of our slate of virtual JOOR Passport events this year, we are pleased to partner with the UK Department of Trade (DIT) to host UK in Fashion, a curated virtual marketplace showcasing British brands and designers, happening now on JOOR Passport through November 12th.

Featuring everything from heritage brands and luxury fashion icons, to emerging designers and High Street favorites, this virtual portfolio of brands and designers brings the best of UK fashion right to your fingertips. Browse style stories and unique points of difference: the show features brands supporting ethical and sustainable practices, designers focused on innovation, the up-and-coming talent of emerging designers, and so much more. 

Some highlights include a new collection from Oyuna, a London-based clothing and homeware brand founded by Mongolian-born designer Tserendorj, which uses luxurious cashmere and focuses on climate-positive programs to trace the cashmere lifecycle.

Credit: Oyuna

Also featured are collections from British icon Victoria Beckham and her personal brand of modern, minimalist luxury, as well as new offerings from eco-friendly handbag designer Anya Hindmarch, and many more.

Credit: Victoria Beckham Instagram

The show is presented in partnership with the UK Department of Trade, which helpsUK businesses export and grow into global markets, in addition to helping overseas companies locate and grow within the UK. The organization provides services in over 100markets throughout the world.

To step into the latest collections from today’s most vibrant and talked-about UK fashion brands, visit the UK in Fashion show on JOOR Passport today.


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