On Trend: Women’s Fall 2026 Fashion Trend Report

JOOR CEO recognized inIndustry Transformation category for digital innovation and leadership over the course of 2020

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The experience of 2020 has taught us the real possibility of extreme economic and social shock. No one anticipated the health crisis or its comprehensive disruption of the apparel industry. 

When it comes to digital, ‘reimagining’ is the name of the game. When eCommerce first gained traction, web designers did not recreate the experience of browsing through physical aisles in a department store. Instead, they capitalized on the unique possibilities of the internet ‘storefront’ to engage and convert. 

The pandemic’s ‘digital first’ imperative has forced our industry to make big changes, fast. The new applications of virtual showroom technology not only differ from the pre-COVID norm--but in many ways make business better than before.

Now is the time to take wholesale business online. Here’s your 4-point checklist for choosing the right digital platform.

“There is often an assumption that ‘sustainable’ can’t live in mainstream fashion. JOOR helped us break into the wholesale space in such a way that we can compete with ‘normal’ brands and truly go mainstream. That’s a good thing for Tribe Alive--and a good sign for fashion in general.” -- Hannah Paul, Brand Development Associate, Sales and Ethics, Tribe Alive.

Industry-wide sales data from analysts and trade groups can certainly paint the big picture. But don’t you wish you could dig a little deeper, and understand the real ‘what’ and ‘how’ behind the bird’s eye view?