Why Every Brand Should Add Video to Their JOOR Profile and Overall Content Strategy

September 30, 2021

If a picture is worth a thousand words, a video equates to an entire lexicon—one that can boost your brand and convert sales. While words and imagery can communicate a brand’s heritage, core values, or product details, now more than ever video content has become the preferred means to engage customers and tells a story. In fact, 81% of businesses use video as a marketing tool and 74% of marketers say video has a better return on investment than static imagery.* In recent years, our information consumption has shifted in the digital space, with video content becoming a must-have tool to engage customers, both in B2C and B2B.


With JOOR, brands have the opportunity to build out their profile pages to tell a compelling story through words, imagery, and videos. Eye-catching, high-resolution photography is the foundation of a strong brand profile on JOOR. It helps buyers experience the true beauty of the products, digitally. In addition to photography, video offers a rich, dynamic vehicle to showcase products in an entertaining way.

With video, it’s possible to see the movement of the fabric, the context, and lifestyle the pieces belong in, and the mood they elicit. While it’s possible to communicate all of this with text and imagery, a video offers so much more, with minimal effort from the viewer. Not surprisingly, 59%of executives say they would rather watch a video than read text*, as videos are an easy and fun way to acquire information. Videos don't have to belong—with the rise of TikTok, short-form video is becoming increasingly popular and expected. As long as your videos are professional, compelling, and reveal who you are as a brand, they add a vital layer to immerse buyers into your world.

If you are interested in learning more about video on JOOR, click HERE.

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