How a Trade Show App Can Make Selling Simpler

When buyers visit your stand at a trade show there’s a window of opportunity to close a sale, but it can be a challenge to sell your brand and get the buyer to fill out the relevant paperwork while also fielding multiple questions about the collection, showing swatches, discussing color alternatives and taking on board valuable feedback. That’s why we created the JOOR Orders app, to help make wholesale selling simpler. 

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Brief Summary

Trade shows are high-pressure selling environments where brands must juggle product presentations, buyer interactions, and order processing all at once. The JOOR Orders app streamlines the entire experience by digitizing the process, making it easier to manage inventory, capture orders, and maximize every opportunity, whether you're on the booth or on the move.

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There are many ways our app can support your business and enhance your trade show selling experience:

• Extend access to your entire collection: showcase as many styles as you like without shipping them to the trade show as buyers can browse every product in high resolution on a tablet, making your booth more dynamic and less limited by logistics.

• Eliminate waste: no more pen and paper order forms. By digitizing your order-taking process, you reduce printing costs and admin workload, while also minimizing errors from manual data entry.

• Seamlessly take orders: use the JOOR app to input orders in just a few taps whilst also taking deposits instantly with JOOR Pay, allowing for faster order confirmation and a smoother experience for both buyers and reps.
  
• Easily edit orders: All orders placed through the app sync automatically with your JOOR account, allowing your team to log in later to review, update, and approve purchases. You can adjust quantities, swap styles, and send revised confirmations with ease.
  
• Sell from anywhere: the app works offline, alleviating the need for Wi-Fi and allowing you to take and save orders whether on the shop floor, grabbing coffee with a buyer, or away from your booth.

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How Does JOOR Orders Help Brands To Sell At Trade Shows?

Our app helps to showcase your collection in a digital format and allows you to place and edit orders from an iPad or tablet.  You can use the app to:

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Digitize Your Wholesale Process 

Traditionally, brands took orders at trade shows using paper forms, creating large amounts of admin and high potential for human error. But why write orders when you can tap them? The JOOR Orders iPad app allows you to save time and money by replacing paper linesheets and faxed purchase orders with modern technology. We’ve digitized the entire wholesale process, including placing orders, so now all you need is a tablet to make a sale. 

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Our app also leverages scanning capabilities, so you can instantly scan Universal Product Codes using the iPad camera or a scanner to quickly pull up the right information for a buyer. This saves time searching through heavy folders or detailed spreadsheets. Our software also gives you the ability to capture notes of buyer preferences, so you can quickly customize a linesheet to best suit their needs.

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Unlimited Showcase Potential  

Digitizing the trade show selling process means there are now no limits on the number of pieces you showcase. There are no worries about how much product you can physically bring to a show because our app allows you to access your entire collection across multiple product lines. You can display all your linesheets and styles with full color pictures and buyers can find what they're looking for by filtering through sizes, colors and styles.

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Simplify The Order Process  

The JOOR Orders iPad app offers an intuitive, e-commerce-like shopping cart experience so you can make a sale in just a few taps. You can hand your tablet or iPad to a buyer so they can swipe through and browse styles for themselves, and in just a few taps, they can add their chosen styles to an order. Our JOOR Pay functionality means they can also checkout in their currency of choice in a few simple steps.

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Instantly Make Changes

Typically after a trade show, brands would return to the office to begin a long admin process of placing the orders with suppliers and logging sales on a spreadsheet, but with our app orders are instantly captured and synced to the JOOR website, so Reps and retailers can log in to modify and approve purchase orders. Using the app also makes it simple to send order details to clients via email - if they provide feedback or edits, instant changes can be made. 

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Sell No Matter Location

Selling at a trade show used to require you to be present in person at your booth to physically make the sale and process it through your POS system, but the JOOR Orders iPad app gives you the freedom to sell from anywhere. It does not require internet connectivity to take orders, so if the WiFi at the event goes down, you step outside for a coffee with a potential buyer, or you receive a message from them before you board a flight home, you can still instantly put through their order and make the sale. 

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Can’t make it to the event in person? Create a master collection online and sync to multiple iPads in one step so you can send your entire team to the trade show all armed with the same system, ready to sell. Each team member can capture and sync orders simultaneously, maximizing your revenue potential.

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Our app even allows you to track sales performance through real-time order reports on the app during the show, so even if you aren’t on location with your team, you can instantly see how they are doing, offer advice and feedback on this live data to help them adjust their selling strategy, align with them on lines or products that need to be pushed, and ensure you are successfully selling through collections.

In Conclusion

Securing sales at a trade show isn’t always easy, but by using the JOOR Orders app, you can simplify the selling process and give your business the best chance at maximizing revenue. 

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Despite growing travel costs, trade shows still provide an effective opportunity to secure retail orders. JOOR’s recent Spring Market Survey revealed that 86% of buyers will be attending market appointments this season, so in-person events remain a great way to drive business growth for fashion brands.

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For the best chance at trade show success, request a demo of JOOR today!

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