Top 15 Fashion & Apparel Trade Shows in 2025 for Wholesale Buyers & Brands

Brief Summary

Staying visible and competitive in the wholesale fashion space requires more than just great products - it’s about being in the right place at the right time. Fashion and apparel trade shows in 2025 offer unmatched opportunities to connect with global buyers, showcase your collections, and source new partners. Whether you're launching a brand or expanding internationally, these 15 top events will help you take action, build relationships, and grow your wholesale business.

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Why Trade Shows Matter for Wholesale Fashion Brands:

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But let's face it: with a plethora of events scattered across the global fashion calendar, identifying the most beneficial trade shows can be a daunting task. Each event has its unique focus, audience, and advantages, making it crucial to choose wisely. How do you ensure you're investing your time and resources in the right places? Which shows will provide the most value for your specific business goals?

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Why Apparel Trade Shows Are Crucial for Wholesale Growth

Participating in fashion trade shows goes far beyond showcasing products - they are strategic opportunities to elevate your wholesale business. Here's why top apparel brands and buyers continue to prioritize these events:

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• Meet Buyers Face-to-Face: In today’s hybrid market, real-time personal interaction builds trust. Trade shows allow fashion brands to engage directly with buyers, receive live feedback, and close deals on the spot.
• Showcase Your Latest Collections in Person: Presenting your apparel line in a curated environment enables you to highlight quality, materials, and craftsmanship—elements that are hard to convey through digital-only channels.
• Gain Competitive Market Intelligence: Trade shows bring together global competitors and trend leaders. You'll discover what’s trending, how other brands position themselves, and what buyers are demanding across regions.‍
• Stay Ahead with Industry Innovations: From sustainable fabrics to AI-powered design tools, trade shows are hubs for the latest technologies shaping fashion production and retail. Staying present means staying relevant.

15 Best Fashion & Apparel Trade Shows to Attend in 2025

This curated list features 15 of the most impactful fashion and apparel trade shows happening in 2025. These events span global fashion capitals and are recognized for their scale, buyer attendance, and value for wholesale clothing businesses.

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Each trade show has been selected based on its ability to help brands connect with new retail partners, launch seasonal collections, and gather insights into international fashion trends.

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As you explore this list, consider how each event aligns with your product category, distribution goals, and target regions. Attending the right fashion expos can strengthen your brand presence, boost buyer engagement, and unlock new growth opportunities in 2025.

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1. MAGIC

MAGIC is the ultimate destination for fashion buyers and brands, offering a full spectrum of apparel, footwear, and accessories across multiple US cities, with a focus on connecting and inspiring the global fashion community.

• Locations: Las Vegas, New York, Miami, Nashville – USA

• Key Highlights/Features: Comprehensive range of fashion categories, from women's and men's wear to footwear and accessories

• Website: MAGIC Fashion Events

2. Première Vision

Première Vision is the go-to event for professionals looking for high-quality materials and inspiration, with a strong emphasis on innovation and sustainability in the textile industry.

• Locations: Paris, France & New York, USA

• Key Highlights/Features: Focus on high-quality fabrics and materials

• Website: Première Vision

3. Pure London

Pure London is the UK’s leading fashion trade show, known for its diverse and inspiring range of ready-to-wear collections, trend insights, and business networking opportunities.

• Location: London, UK

• Key Highlights/Features: Extensive range of ready-to-wear collections

• Website: Pure London

4. Modefabriek

Modefabriek is a fashion trade event for women’s clothing, accessory, and lifestyle collections. 

• Locations: Amsterdam, Netherlands

• Key Highlights/Features: Womenswear

• Website: Modefabriek

5. ISPO Munich

ISPO Munich is the world’s first and only megatrend-oriented sports trade show.

• Locations: Munich, Germany

• Key Highlights/Features: Vast range of sportswear

• Website: ISPO Munich

6. Coterie

Coterie is a premier global event for women’s fashion, focusing on contemporary and advanced contemporary apparel, footwear, and accessories in New York.

• Location: New York, USA

• Key Highlights/Features: Known for women's contemporary fashion and accessories

• Website: Coterie

7. Tranoi

Tranoi Paris is a high-end trade show renowned for its curated selection of innovative and avant-garde designers, connecting the best creatives with top retailers.

• Location: Paris, France

• Key Highlights/Features: High-end, curated collections

• Website: Tranoi

8. MICAM Milano

 MICAM Milano is the foremost international footwear fair, showcasing a wide range of footwear collections from luxury to casual, setting the trends for the industry.

• Location: Milan, Italy

• Key Highlights/Features: Leading international footwear fair

• Website: MICAM Milano

9. Pitti Immagine

Pitti Immagine is a collection of prestigious fashion events in Florence, celebrated for showcasing avant-garde menswear, womenswear, and children's wear.

• Location: Florence, Italy

• Key Highlights/Features: Renowned for its menswear and children's wear shows

• Website: Pitti Immagine

10. Moda

Moda UK is a leading fashion trade event in Birmingham, known for its comprehensive showcase of the latest trends in women's wear, men's wear, and accessories.

• Location: Birmingham, UK

• Key Highlights/Features: Focuses on fashion, footwear, and accessories

• Website: Moda

11. International Apparel & Textile Fair

The International Apparel & Textile Fair in Dubai is a crucial meeting point for the Middle Eastern apparel and textile industry, offering extensive sourcing opportunities.

• Location: Dubai, UAE

• Key Highlights/Features: Significant trade fair for apparel and textiles in the Middle East 

• Website: International Apparel & Textile Fair

12. Intertextile Shanghai Apparel Fabrics

 Intertextile Shanghai Apparel Fabrics is a massive biannual trade show in Shanghai, providing an extensive platform for sourcing apparel fabrics and accessories.

• Location: Shanghai, China

• Key Highlights/Features: One of the largest textile and apparel trade fairs in the world 

• Website: Intertextile Shanghai Apparel Fabrics

13. Metro

 Metro Show in Vancouver is a pivotal trade show for the Canadian fashion market, showcasing a wide range of contemporary apparel and accessories.

• Location: Vancouver, Canada

• Key Highlights/Features: Key trade show for the Canadian fashion market

• Website: Metro

14. Copenhagen International Fashion Fair

 CIFF Is a major bi-annual destination for the international fashion industry. One of Europe’s most inspirational trade platforms.

• Location: Copenhagen, Denmark

• Key Highlights/Features: Focuses on the industry’s directional and forward-thinking brands

• Website: CIFF

15. Agenda Show

Agenda Show in Las Vegas is the leading forum for streetwear and action sports apparel, gathering top brands and buyers from around the globe.

• Location: Las Vegas, USA

• Key Highlights/Features: Premier event for streetwear and action sports apparel

• Website: Agenda Show

How to Make the Most of Fashion Trade Shows

Attending a fashion trade show in 2025 is just the first step - turning that opportunity into real business growth requires strategy at every stage. From pre-show planning to post-show follow-ups, each phase is a chance to build buyer relationships, showcase your brand, and capture qualified leads.

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Whether you're new to the trade show circuit or a seasoned exhibitor, this section outlines actionable ways to prepare, connect, and convert at fashion and apparel trade events in 2025. Here's how to make every moment count before, during, and after the show:

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How to Prepare for a Fashion Trade Show

Effective pre-show planning is crucial to maximize your trade show experience and achieve your business goals.

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• Set Clear Objectives: Define what you aim to achieve, whether it's meeting new buyers, launching a collection, or networking

• Research Attendees and Exhibitors: Know who will be there and plan your interactions

• Prepare Your Booth: Ensure your booth is visually appealing and represents your brand effectively

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Trade Show Networking Strategies for Wholesale Success

Successful networking at trade shows can open doors to new opportunities and lasting business relationships.

• Engage Actively: Approach attendees, initiate conversations, and exchange contact information

• Attend Networking Events: Participate in official networking sessions and social events

• Follow Up: Reach out to new contacts promptly after the show to solidify connections

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Post-Event Follow-Up Tips for Apparel Brands

Post-show follow-up is essential to maintain the momentum and convert new connections into valuable business partnerships.

• Organize Contacts: Sort through the business cards and contacts you’ve collected

• Send Follow-up Emails: Personalize your emails to remind contacts of your discussions and potential collaborations

• Evaluate Your Performance: Analyze what worked well and what didn’t to improve future trade show participation

Use Digital Tools to Enhance Your Trade Show ROI

Technology can significantly enhance your trade show outcomes. Platforms like JOOR offer tools that can extend the benefits of your trade show participation during, and long after the event ends with the likes of tools such as a virtual showroom and tradeshow app. Here's how you can leverage technology to maximize your trade show impact:

• Create a Digital Showroom: With a digital showroom, you can continue selling to buyers beyond the market time, keeping your products available for viewing and purchase

• Extend Your Reach: A digital showroom allows you to reach buyers who couldn’t attend the trade show, expanding your potential market

• Enhance Buyer Engagement: Use digital tools to provide buyers with an immersive experience, showcasing your collections in high detail. For example JOOR's Tradeshow app is designed to create a seamless experience for brands and buyers, making it easier to place orders and drive growth durind the tradeshow

• Track and Analyze Performance: Leverage analytics provided by these platforms to track engagement and sales, informing your future trade show strategies

Turning Fashion Trade Show Attendance into Wholesale Growth

Trade shows continue to be a powerful catalyst for growth in the wholesale fashion industry, especially in 2025, where in-person and digital experiences are more connected than ever. By carefully selecting the right events and executing a strategic plan from start to finish, you can boost visibility, attract new buyers, and drive long-term value for your brand.

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Don’t just attend - act. Use these moments to gather insights, build partnerships, and move quickly on follow-ups. Staying competitive in the wholesale space means engaging with the industry’s top moments, and trade shows are your front row seat to what’s next.

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Ready to streamline how you prepare for, manage, and follow up after trade shows? Discover how JOOR’s wholesale platform supports every phase of your sales strategy. Book a personalized JOOR demo today or if you’d prefer to meet in person, schedule a time to connect with the JOOR team at the top Fashion Trade Show.