Top 15 Fashion & Apparel Trade Shows in 2026 for Wholesale Buyers & Clothing Brands

Why Trade Shows Matter for Wholesale Fashion Brands

Staying visible and competitive in the wholesale fashion space requires more than just great products - it’s about being in the right place at the right time. Fashion and apparel trade shows in 2026 offer unmatched opportunities to connect with global buyers, showcase your collections, and source new partners.

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• Showcase your latest collections: Present your designs to a targeted audience of buyers and decision-makers in person.
• Network with key industry players: Build valuable relationships with retailers, distributors, and other brands to expand your market reach.
• Stay ahead of trends: Gain real-time insights into upcoming styles and consumer preferences by observing industry leaders and competitors.
• Boost brand visibility: Increase exposure to global buyers and media, strengthening your position in the competitive fashion landscape.
• Gather crucial feedback: Use buyer reactions to refine collections and improve product-market fit before wider distribution.
• Expand distribution opportunities: Access new markets and partnerships that can significantly accelerate your brand’s growth and revenue potential.
• Learn from competitors: Observe how others present collections, price products, and position their brands to identify new strategies.

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How do you ensure you're investing your time and resources in the right places? Each event has its unique focus, audience, and advantages, making it crucial to choose wisely, so how do you know which shows will provide the most value for your specific business goals?

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Whether you're launching a brand or expanding internationally, these 15 top events will help you take action, build relationships, and grow your wholesale business.

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Why Fashion & Apparel Trade Shows Are Crucial for Wholesale Growth

Participating in fashion trade shows goes far beyond showcasing products - they are strategic opportunities to elevate your wholesale business. Here's why top apparel brands and buyers continue to prioritize these events:

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• Meet Buyers Face-to-Face: In today’s hybrid market, real-time personal interaction builds trust. Trade shows allow fashion brands to engage directly with buyers, receive live feedback, and close deals on the spot.

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• Showcase Your Latest Collections in Person: Presenting your apparel line in a curated environment enables you to highlight quality, materials, and craftsmanship, elements that are hard to convey through digital-only channels.

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• Gain Competitive Market Intelligence: Trade shows bring together global competitors and trend leaders. You'll discover what’s trending, how other brands position themselves, and what buyers are demanding across regions.

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• Stay Ahead with Industry Innovations: From sustainable fabrics to AI-powered design tools, trade shows are hubs for the latest technologies shaping fashion production and retail. Staying present means staying relevant.

15 Best Fashion & Apparel Trade Shows to Attend in 2026

This curated list features 15 of the most impactful fashion and apparel trade shows happening in 2026. These events span global fashion capitals and are recognized for their scale, buyer attendance, and value for wholesale clothing businesses.

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Each trade show has been selected based on its ability to help brands connect with new retail partners, launch seasonal collections, and gather insights into international fashion trends.

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As you explore this list, consider how each event aligns with your product category, distribution goals, and target regions. Attending the right fashion expos can strengthen your brand presence, boost buyer engagement, and unlock new growth opportunities in 2026.

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1. MAGIC

MAGIC is the ultimate destination for fashion buyers and brands, offering a full spectrum of apparel, footwear, and accessories across multiple US cities, with a focus on connecting and inspiring the global fashion community.

• Locations: Las Vegas, New York, Miami, Nashville – USA

• Key Highlights/Features: Comprehensive range of fashion categories, from women's and men's wear to footwear and accessories

• Website: MAGIC Fashion Events

2. BRAND ASSEMBLY

A highly curated trade show spotlighting rising and established fashion and lifestyle brands across apparel, accessories, beauty, and wellness.

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• Locations: Las Vegas & New York – USA

• Key Highlights/Features: Apparel, accessories, beauty, and wellness.

• Website: Brand Assembly

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3. WHO'S NEXT

Premier trade-show platform for fashion, lifestyle, accessories and sustainable brands, offering global networking and discovery

• Locations: Paris

• Key Highlights/Features: Fashion, lifestyle, accessories and sustainable brands.

• Website: Who's Next

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4. MAN/WOMAN

Man/Woman is a globally-curated trade show platform bringing apparel, accessories and lifestyle brands together for high-level retail networking.

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• Locations: Paris, France & New York, USA

• Key Highlights/Features: Apparel, accessories and lifestyle brands.

• Website: Man/Woman

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5. CABANA

Cabana is a curated trade show for resort, swimwear, ready-to-wear, and lifestyle brands connecting designers with global retailers.

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• Locations: Florida & New York, USA

• Key Highlights/Features: Resortwear, swimwear, ready-to-wear, and lifestyle brands.
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6. PURE LONDON

Pure London is the UK’s leading fashion trade show, known for its diverse and inspiring range of ready-to-wear collections, trend insights, and business networking opportunities.

• Location: London, UK

• Key Highlights/Features: Extensive range of ready-to-wear collections

• Website: Pure London

7. MODEFABRIEK

Modefabriek is a fashion trade event for women’s clothing, accessory, and lifestyle collections. 

• Locations: Amsterdam, Netherlands

• Key Highlights/Features: Womenswear

• Website: Modefabriek

8. ISPO

ISPO Munich is the world’s first and only megatrend-oriented sports trade show.

• Locations: Amsterdam , Netherland

• Key Highlights/Features: Vast range of sportswear and outdoor

• Website: ISPO Munich

9. COTERIE

Coterie is a premier global event for women’s fashion, focusing on contemporary and advanced contemporary apparel, footwear, and accessories in New York.

• Location: New York, USA

• Key Highlights/Features: Known for women's contemporary fashion and accessories

• Website: Coterie

10. TRANOI

Tranoi Paris is a high-end trade show renowned for its curated selection of innovative and avant-garde designers, connecting the best creatives with top retailers.

• Location: Paris, France

• Key Highlights/Features: High-end, curated collections

• Website: Tranoi

11. MICAM MILANO

MICAM Milano is the foremost international footwear fair, showcasing a wide range of footwear collections from luxury to casual, setting the trends for the industry.

• Location: Milan, Italy

• Key Highlights/Features: Leading international footwear fair

• Website: MICAM Milano

12. PITTI IMMAGINE

Pitti Immagine is a collection of prestigious fashion events in Florence, celebrated for showcasing avant-garde menswear, womenswear, and children's wear.

• Location: Florence, Italy

• Key Highlights/Features: Renowned for its menswear and children's wear shows

• Website: Pitti Immagine

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13. NY NOW

 Premier wholesale marketplace for home, lifestyle, fashion, and gift brands connecting exhibitors with global retail buyers.

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• Location: New York City, USA

• Key Highlights/Features: Marketplace for home, lifestyle, fashion, and gift brands.

• Website: NY Now

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14. Copenhagen International Fashion Fair

CIFF Is a major bi-annual destination for the international fashion industry. One of Europe’s most inspirational trade platforms.

• Location: Copenhagen, Denmark

• Key Highlights/Features: Focuses on the industry’s directional and forward-thinking brands

• Website: CIFF

15. WHITE MILANO

White Milano is a leading international trade show for women’s and men’s fashion, emphasising emerging designers and contemporary luxury.

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• Location: Milan, Italy

• Key Highlights/Features: Men's and Women's wear

• Website: White Milano

How to Choose the Right Fashion & Apparel Trade Shows for Your Brand in 2026

There are fashion wholesale trade shows hosted around the world, but how do you choose which to attend? Here are some strategies to consider when creating your trade show shortlist. 

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Match Fashion Trade Shows to Your Wholesale Goals

Think about your goals for this next year in business, and choose the trade show that is most likely to help you achieve them.

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If you want to launch in a new market, it makes sense to attend trade shows in that region to begin creating new connections. If you want to expand your luxury consumer base, attend trade shows where you can meet high-end boutique owners who already have access to a loyal customer base. 

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Choose Trade Shows by Category, Price Point, and Buyer Type

Rather than simply attending the biggest or most well-known trade show, choose ones that match your needs and your audience. 

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Category: visit a trade show that focuses on your primary category, e.g., womenswear, menswear, childrenswear, resort.

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Price point: choose a trade show that caters to other businesses that can match your pricing, e.g., value, luxury, or contemporary. 

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Buyer type: attend trade shows catered to specific buyers, e.g., department stores, online-only boutiques, specialist shops. 

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Budget, Booth Size, and Team Planning for 2026 Trade Shows

Before attending a trade show, it is important to consider and plan for all associated costs. These include the price of travel, booth and marketing material fees, sample costs and any relevant freight requirements.

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You should also think about how much staffing support you will need for the event. Alongside your sales team, you’ll also need showroom reps and possibly even the brand founder present.

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How to Make the Most of Fashion Trade Shows

Attending a fashion trade show in 2026 is just the first step - turning that opportunity into real business growth requires strategy at every stage. From pre-show planning to post-show follow-ups, each phase is a chance to build buyer relationships, showcase your brand, and capture qualified leads.

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Whether you're new to the trade show circuit or a seasoned exhibitor, this section outlines actionable ways to prepare, connect, and convert at fashion and apparel trade events in 2026. Here's how to make every moment count before, during, and after the show:

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How to Prepare for a Fashion Trade Show

Effective pre-show planning is crucial to maximize your trade show experience and achieve your business goals.

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• Set Clear Objectives: Define what you aim to achieve, whether it's meeting new buyers, launching a collection, or networking

• Research Attendees and Exhibitors: Know who will be there and plan your interactions

• Prepare Your Booth: Ensure your booth is visually appealing and represents your brand effectively

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Trade Show Networking Strategies for Wholesale Success

Successful networking at trade shows can open doors to new opportunities and lasting business relationships.

• Engage Actively: Approach attendees, initiate conversations, and exchange contact information

• Attend Networking Events: Participate in official networking sessions and social events

• Follow Up: Reach out to new contacts promptly after the show to solidify connections

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Post-Event Follow-Up Tips for Apparel Brands

Post-show follow-up is essential to maintain the momentum and convert new connections into valuable business partnerships.

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• One day after the trade show: reach out with a message about how great it was to connect in person and send over your linesheets so buyers have all the important information they need about your collection.

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• One week after the trade show: schedule a follow-up call to address any questions or concerns they may have about your products.

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• One month after the trade show: track any new orders or new account openings that have happened as a result of your trade show attendance and use this information to work out which shows to visit next year. 

Use Digital Tools to Enhance Your Trade Show ROI

Technology can significantly enhance your trade show outcomes. Platforms like JOOR offer tools that can extend the benefits of your trade show participation during, and long after the event ends with the likes of tools such as a virtual showroom and tradeshow app. Here's how you can leverage technology to maximize your trade show impact:

• Create a Digital Showroom: With a digital showroom, you can continue selling to buyers beyond the market time, keeping your products available for viewing and purchase

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• Extend Your Reach: A digital showroom allows you to reach buyers who couldn’t attend the trade show, expanding your potential market

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• Enhance Buyer Engagement: Use digital tools to provide buyers with an immersive experience, showcasing your collections in high detail. For example JOOR's Tradeshow app is designed to create a seamless experience for brands and buyers, making it easier to place orders and drive growth durind the tradeshow

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• Sync trade show orders: update your inventory in real-time using a B2B platform to give buyers the most accurate information and help you track trade show success 

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• Track and Analyze Performance: Leverage analytics provided by these platforms to track engagement and sales, informing your future trade show strategies

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Set Clear Trade Show Goals and KPIs for Wholesale Growth

Before attending a trade show, think about how you can achieve real business growth from the event. Create tangible KPIs that can help you benchmark if a show was a success or not.

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Perhaps there’s a certain number of buyers you’d like to reach or a specific number of orders you need to make. Create clear stats and share these within your team so everyone can work towards these shared goals.

Turning Fashion Trade Show Attendance into Wholesale Growth

Trade shows continue to be a powerful catalyst for growth in the wholesale fashion industry, especially in 2026, where in-person and digital experiences are more connected than ever. By carefully selecting the right events and executing a strategic plan from start to finish, you can boost visibility, attract new buyers, and drive long-term value for your brand.

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Don’t just attend - act. Use these moments to gather insights, build partnerships, and move quickly on follow-ups. Staying competitive in the wholesale space means engaging with the industry’s top moments, and trade shows are your front row seat to what’s next.

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Ready to streamline how you prepare for, manage, and follow up after trade shows? Discover how JOOR’s wholesale platform supports every phase of your sales strategy. Book a personalized JOOR demo today or if you’d prefer to meet in person, schedule a time to connect with the JOOR team at the top Fashion Trade Show.

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FAQs

How many fashion trade shows should a wholesale brand attend each year?

Most wholesale brands attend at least two trade shows a year, in line with the retail seasons spring/summer and fall/winter.

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There is no limit on the number of events a business can attend, but brands should consider only taking part in trade shows that align with their business goals and offer opportunities to connect with relevant retail partners. 

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Are digital showrooms useful before or after a trade show?

Digital showrooms are a useful tool for before, during, and after a trade show. Having a virtual showroom allows buyers to browse products ahead of time, allowing them to be more targeted when they visit in-person and giving them a better idea of the samples they may wish to see.

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During a trade show, if there is high footfall to your booth or a buyer does not have time to pass by, you can direct them to your online showroom. After a show, buyers can use digital showrooms to take a second look at a product they were interested in at a time that suits them. They can then shop your digital linesheets directly from the comfort of their own office. 

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How far ahead should I apply for a fashion trade show booth?

Most brands apply for a trade show booth at least 6 months in advance, if not much earlier. This gives them adequate time to secure a strong booth location, prepare relevant samples and marketing materials, and ensure staff are available for the event. 

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What is the difference between a fashion trade show and a sourcing show?

Sourcing shows focus on the buying and selling of raw materials and fabrics, whereas a fashion trade show is for the buying and selling of complete garments and collections.