Why Connection Is Key To Wholesale Fashion Growth

November 28, 2023

At JOOR, we've been part of the wholesale fashion industry's pivotal shift from traditional practices to a digital-centric world since the beginning. It’s still changing, and it’s no longer just about technology. It's about how deeply connected our industry relationships, operations, and systems have become.

It's these connections, strengthened and improved by digital tools, that are driving growth, especially for brands. They help us work better together, understand each other's needs more clearly (brands and retailers alike), and build stronger, more successful wholesale businesses.

We're eager to share not only how to foster these connections but why they're the cornerstone of thriving in wholesale fashion.

The Age of Connected Wholesale Fashion

Mastering wholesale connection is more than just linking your data systems; it's building strong, long-lasting partnerships with your buyers or finding new retailers, getting access to the right market insights to skillfully grow your brand, and using digital platforms and tools to quickly adjust to market changes.

The Challenges of Disconnection

Before we get into the why and how of it all, it’s important to look at the pitfalls of disconnection in our space as they are wide and varied. Here are just a few: 

Why is Connected Wholesale So Important?

Connected wholesale means ensuring everything works together smoothly—from building relationships to running your operations and giving retailers and buyers a great experience.

Cohesive relationship building: 

Connected wholesale helps you form lasting, strong partnerships with your retailers. It's more than just the transaction; it's about building a network based on trust, understanding, and mutual benefit. Remarkably, 53% of brands working with JOOR report increased exposure to new retail partners, while 61% of buyers have found JOOR instrumental in discovering new brands.

Similarly, from the perspective of buyers, 61% have found JOOR to be a pivotal tool in discovering new and up-and-coming brands. This is great in a crowded market because it helps buyers create distinctive and appealing selections for their shoppers.

Streamlined operations for enhanced efficiency: 

In a connected setup, everything from ordering to keeping track of inventory is more streamlined and less prone to mistakes.

For example, an average increase in operational efficiency of 25% or more, as seen in a recent JOOR survey is not just a statistic; it shows how much a top wholesale management platform can help.

Crafting memorable retailer experiences: 

It’s competitive out there, and that’s why the buyer/retailer experience is king. Connected wholesale ensures a smooth journey from product discovery to purchase. It equips you to offer personalized, engaging experiences that resonate with your buyers, nurturing loyalty and driving repeat business.

Data-driven decision making: 

A connected system gives you a lot of useful data, helping you make smart, well-thought-out choices. You can get insights on everything from market trends to what customers want, which helps you plan a sound wholesale strategy that is both agile and ahead of the game.

Adaptability in a dynamic market: 

Everyone knows how quickly things change in this industry. Connected wholesale gives you the ability to swiftly respond to these changes, whether they involve customer preferences, market shifts, or global supply networks.

How to Create Connection: People, Process, and Technology

The way we connect everything in wholesale fashion at JOOR is based on three principles: People, Processes, and Technology. Let's take a deeper look into these areas.

Connected people:

At the core of successful wholesale is the human connection. It's about more than transactions; it's about building solid partnerships with your buyers and retailers. This involves:

Keeping up with the latest in market trends, what consumers want, and what your competitors are up to is vital. This knowledge is really helpful for making informed decisions and keeping your competitive advantage.

Connected processes:

Simple and open processes are really important for smooth operations. Let's look at why:

This boosts customer happiness as it's easy for retailers to place orders and for you to fulfill them, increasing overall efficiency in your operations.

Connected technology:

Technology helps connect people and processes. Here’s why it’s so important: 

JOOR's Role in Cultivating Connected Wholesale

JOOR isn't just involved in wholesale fashion; we’re helping lead the way in building connections that can change the industry for the better. We show our commitment by linking thousands of brands with retailers globally, creating a network that's both wide and close-knit. This gives you access to a huge network of retailers, increasing your brand's presence and opening up new growth opportunities.

Features like our Digital Lookbook and Virtual Showroom go beyond being just online tools; they're innovative ways to showcase your products and tell your brand's story. These tools offer you a lively way to present your collections, helping you tell your story visually and attractively.

Our integrated messaging systems simplify communication, making your interactions with retailers quicker and more fruitful. This leads to a community atmosphere and simplifies doing business worldwide.

A survey revealed that 53% of brands working with JOOR experienced increased exposure to new retail partners, while a typical brand on JOOR noted a 25% increase in operational efficiency.

Getting Connected 

The importance of connection in wholesale fashion is huge. In an industry where every relationship, way of doing things, and technology is key, platforms like JOOR are not just helpers—they really change the game.

Explore the world of connected wholesale fashion with JOOR. See how our platform can help you reshape your operations, relationships, and growth strategies. 

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