Capitalize on Fashion’s Need For Speed with Our New Digital Trade Show

Brief Summary

The wholesale fashion industry has changed dramatically in the last five years. JOOR’s recent findings reveal:

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• Buyers want access to best-selling evergreen styles and available-to-sell (ATS) stock that’s ready to be shipped immediately, to reduce their risk and ensure the best chance of business growth.
  
  
• Brands have an extended opportunity to showcase bestsellers, evergreen items and new stock that’s available to ship now, maximizing visibility of current inventory and driving sales ahead of the upcoming tariff changes.

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In response to this evolution in wholesale shopping habits, JOOR has launched Ready-To-Ship Style, a first-of-its-kind digital show bringing together the world’s finest fashion and accessories brands with inventory available-to-sell (ATS) now.

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‍The Fashion Landscape Today

JOOR’s exclusive transaction data reveals seismic shifts that have occurred within the luxury wholesale fashion industry over the past five years. 

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Demand For Shorter Lead Times

Retailers are increasingly placing orders on shorter lead times and placing smaller initial orders while saving more of their buying budgets for in-season purchases. The average time from a wholesale order being placed to the product shipping has fallen dramatically from a high of 253 days in 2019 to just 86 days in 2024.

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Increased Interest In Evergreen Styles

In addition, evergreen styles have become an increasingly important business driver, growing from 37% of GMV on JOOR in 2019 to 47% of GMV in 2024. The fact that nearly half of the total transaction volume is now dedicated to evergreen products demonstrates brands’ continued focus on maximizing best sellers and retailers’ continued desire to invest in proven commercial winners.

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Quick Shopping (and Shipping) Is Preferred

Looming tariffs are also significantly affecting the need for speed within the wholesale fashion market. JOOR’s recent exclusive Tariff Survey (April 2025) confirmed that 85% of brands anticipate increasing prices as a result of global tariffs, creating an urgency for retailers to order and receive goods in advance of these price hikes.

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JOOR’s Ready-To-Ship Solution

JOOR’s unique position as the fashion industry’s premier B2B wholesale platform means we understand the challenges this changing retail landscape presents for both brands and retailers. Brands need efficient ways to sell through existing inventory, while retailers require the agility to place orders closer to delivery, minimizing their risk by allowing them to react to trends and real-time product performance.

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That’s why our groundbreaking new Ready-To-Ship Style digital trade show hosted on JOOR Passport focuses on available-to-sell inventory that’s ready to be shipped. It showcases brands’ bestselling evergreen styles and offers buyers access to products before prices are impacted by upcoming tariffs.

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Running for eight weeks until August 18, 2025, Ready-To-Ship Style features 145 leading fashion brands, including Blumarine, Farm Rio and C.P. Company, all with available-to-sell inventory. Retailers looking to react quickly to the evolving market will now be able to easily source styles that are currently in stock and available to ship, rather than placing orders to be delivered six months later.

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In Conclusion

As demand for ordering later and closer to delivery grows from retailers, brands should look to maximize evergreen and bestselling styles by having inventory ready to ship in order to drive business growth.

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Interested in taking part in Ready-To-Ship Style? Brands on JOOR should contact their Customer Service Manager to request to be featured in the show. Retailers can access the event here and discover the perfect new styles to add to your store’s assortment.

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If you are not yet part of our community but are interested in learning more about how we can help you sell through inventory or shop evergreen styles, request a demo today!