Wholesale Software for Multi-Brand Agencies: What to Look For

Multi-brand showrooms and agencies often have a strong relationship with one retailer buyer across several brands they represent, but using separate platforms requires the buyer to have a unique login for each individual brand account.

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The right wholesale platform can streamline this process and become one central source of truth where every brand and buyer relationship can be held in one place. 

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What a Multi-Brand Showroom Needs from a B2B Platform 

Multi-brand showrooms need a B2B platform that can handle linesheets, buyer relationships, and pricing for each of their brands individually from within the same software.

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Being able to give buyers access to their entire brand portfolio from one login is essential to maximize their chance of sales. 

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Why Single Brand Tools Break Down at Agency Scale

If buyers are required to log in to multiple different platforms to deal with different brands that are all represented by one agency, this becomes time-consuming and frustrating and quickly deteriorates the relationship between agency and buyer. 

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If a buyer is ordering from multiple brands an agency runs, they often expect better terms and the lowest available MOQs and pricing. This isn’t possible when they are using separate platforms to place orders from each brand, as there is no communication between the two software platforms. 

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Further breakdown occurs when it comes to reporting. If an agency cannot quickly gather and sort metrics from every individual brand they represent to compare them, they have to manually isolate and sort data in spreadsheets. This takes up even more time and allows for human errors to skew results. 

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Keeping Brands Separate: Linesheets, Buyers, Pricing and Permissions 

The most efficient B2B wholesale platform for multi-brand agencies will offer the following features for every brand in its portfolio:

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Separate Linesheets & Storefronts per Brand

Each brand an agency represents needs to be able to express its own unique identity on a wholesale platform. Personalized virtual showrooms allow agencies to create branded digital storefronts that feel like an extension of brick-and-mortar retail locations and showcase what makes a brand unique.

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B2B platforms like JOOR, with high-resolution imagery and 360 video capabilities, make it simple for agencies to create a customizable digital space for every brand in their portfolio.

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Similarly, platforms with digital linesheet capabilities also help agencies manage multiple brand accounts. Personalizable linesheets allow agencies to curate selections for specific buyers while also making it easy to track sales and engagement across all their brands. 

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One Buyer Relationship, Several Brands

A centralized B2B platform allows buyers to purchase from several of an agency's clients in one place. Instead of having the need to create multiple buyer accounts, a wholesale software like JOOR can bridge a buyer's identity across an agency's entire portfolio. 

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This makes it easy to consolidate selections from multiple brands into one unified multi-brand order, and also means buyers can use visual assortment tools to create more balanced product selections.

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Buyers can review delivery windows, categories, and colorways across the entire agency portfolio, helping them immediately spot overlaps and avoid duplicate orders or overbuying.

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Per-Brand Price Tiers & Payment Terms

‍The best wholesale platforms for multi-brand agencies will allow them to keep their pricing and payment options flexible per brand, so that buyers can clearly understand the terms for each specific brand they want to order from. This reduces confusion and allows agencies to have greater control over the rules for each individual brand they represent. 

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Platforms like JOOR that allow for pricing per brand make it possible for agencies to use different pricing strategies for different brands in their portfolio, depending on the size of the brand and whether it is a contemporary or luxury label. This helps to maximize the chance of sales. 

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User Roles for Agency Staff & Brand Staff

Multi-brand agencies should look for a b2b platform with customizable permissions for different users. As standard, most of these platforms allow agency staff to build linesheets and draft orders, while only brand staff can access billing, integrations, and approve final shipments. 

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Platforms like JOOR also allow agency staff to only view brand data and reporting within specific approved permissions. This makes it easy for agencies to sell effectively without seeing confidential corporate data. 

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Reporting Every Brand’s Performance Back to its Clients 

Agencies need wholesale software that can show a brand which of its individual product lines are driving growth and where their strongest reorders lie to help identify market gaps.

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This software should also offer multi-view reporting, so agencies can highlight to a brand how it is driving its growth without internal competition and make the comparison of consumer trends simpler. 

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The ability to switch between both reporting visibility types instantly lets agencies and showrooms answer any question that comes up in a client meeting, rather than cross-referencing several spreadsheets to find the relevant information. 

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Platforms like JOOR use live API integrations and unified dashboards to connect directly with wholesale analytics tools, so agencies can automatically collect data across all the brands they work with. This makes it easier to track top-performing styles and spot emerging markets earlier. 

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Getting Set Up to Run Several Brands from One Platform

Agencies and showrooms can improve their efficiency by bringing all the brands they represent to all the buyers they work for on one platform. Rather than running parallel tools side-by-side, a unified dashboard like JOOR ensures each brand an agency represents has clean data from day one.

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After configuring each brand's linesheets, buyers, pricing and permissions separately, agencies can give each brand's team the access they need while keeping agency-level visibility across the whole portfolio.

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One Platform for Every Brand You Represent 

Wholesale software can be transformative for multi-brand agencies, as it ensures every brand can be digitally presented properly, every buyer relationship can be held in one place, and accurate reporting can be ready for every client meeting. 

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See how JOOR can improve your wholesale success. Request a demo today.

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FAQ

Can one wholesale platform manage several brands at once?

Yes, B2B wholesale platforms like JOOR allow agencies to manage multiple brands from a single account. 

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How do agencies keep each brand’s data separate? 

Multi-brand agencies can keep each of their brands’ data separate on JOOR by creating a personalized virtual showroom and shoppable linesheet for each one. 

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How is pricing handled across several brands?

Agencies handle pricing across multiple brands on JOOR by using individual linesheets per brand account. This ensures prices are tied directly to the individual brand’s cost of goods, margins, and market positioning.

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How do agencies report performance back to each client? 

Multi-brand agencies can use JOOR’s reporting features to share stats on individual brand performance. Agencies can also connect live API integrations to their own software to track all brands they work with, to give clients a wider understanding of their wholesale performance. 

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