An Exciting New Vertical: JOOR Welcomes Bridal in Time for Wedding Season

December 14, 2021

Looking ahead to 2022, industry research firm The Wedding Report forecasts that the number of weddings scheduled will skyrocket to its highest level in more than a decade.  As more and more in-person events continue to resume, brides everywhere are already searching for the perfect outfit to wear on their special day. In a time of unprecedented supply uncertainty, JOOR is enabling bridal brands and retailers to connect, collaborate, and place orders digitally from anywhere in the world.

Brands who sell bridal dresses, shoes, and accessories on JOOR create Virtual Showrooms which can be custom-curated for unique retailers, facilitating effortless discovery and seamless purchasing power. Within the platform, bridal brands have access to real-time sales data across their wholesale process. Renowned dress designers exclusively using JOOR to conduct their wholesale commerce include Vivienne Westwood, Elie Saab, Maggie Sottero, Maria Lucia Hohan, Temperley, and Simone Rocha. They are joined by luxury wedding shoe brands such as Jimmy Choo.

In addition to over thirty global Retail Partners exclusively using JOOR, we’re thrilled to welcome Kleinfeld Bridal as the newest exclusive retailer to join the platform.  For more than 75 years, Kleinfeld has offered brides unparalleled personal dress consultations, creating a unique milestone in their wedding planning journey. By using JOOR’s advanced digital technology, Kleinfeld’s is able to stay on the cutting edge of the latest trends in fashion, furthering its commitment to providing a top-notch bridal shopping experience.

“As an organization, we recognize that digitally transforming our business is critical to scaling and maintaining Kleinfeld’s bespoke customer service. We are thrilled to partner with JOOR as we continually work to offer brides the very best assortment of dresses and accessories.”

-Kleinfeld EVP and Chief Operating Officer, Marissa Rubinetti

JOOR’s products and enhancements will continue to support brands across verticals to be able to provide them with the most intuitive shopping experience possible. From specific custom ordering to edited assortments, we look forward to providing bridal retailers and designers with the tools they need to ensure each dress is perfect, all the way down to the stitching.

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