When the 2020 global pandemic forced cancellations of in-person tradeshows and fashion week events, we recognized the need for business continuity on behalf of our clients. We developed the concept of JOOR Passport as a solution—one centralized destination where buyers all over the world can access virtual events—and we moved quickly to line up partnerships and launch this innovative new tool in time for summer market.
Since its integration almost two years ago, we’ve established partnerships and have continued to work with the world’s most renowned tradeshow partners and fashion weeks to launch virtual tradeshow events. We’re thrilled to announce JOOR Passport will power a set of marquee global fashion events for the third consecutive year.
Digital shows slated to run on JOOR Passport this spring include London Fashion Week, New York Fashion Week, Showcase Japan (in partnership with the Japan External Trade Organization), UK in Fashion, Copenhagen International Fashion Fair, Passport to Spain, and RAISEfashion, among others currently being confirmed.
JOOR technology will facilitate digital order-taking, creating a virtual component to each event that extends its timeframe and geographic reach, providing access to buyers around the world. In addition to partnering with premiere global tradeshow events, we’ve refreshed and added new brands to our year-round marketplace events, including The Accessory Collective, Destination Italy, and JOOR Showcase featuring elevated contemporary brands.
"We are thrilled to be renewing our partnerships with this set of world-class events. In 2022, we are once again seeing the cancellation of some in-person events. Happily, digital commerce is now a widely accepted way of doing business, and will allow the shows to go on, whether they are entirely digital or hybrid in nature." - Kristin Savilia, CEO of JOOR
Since the onset of the pandemic, JOOR Passport has enabled fashion business continuity in a time of highly restricted travel. To date, JOOR Passport has hosted more than 50 global events, attracting over 315K retail visitors from 152 countries. From the brand side, more than 4,200 designers have participated in a JOOR Passport event, with almost 900K products sold.