When the 2020 global pandemic forced cancellations of in-person tradeshows and fashion week events, we recognized the need for business continuity on behalf of our clients. We developed the concept of JOOR Passport as a solution—one centralized destination where buyers all over the world can access virtual events—and we moved quickly to line up partnerships and launch this innovative new tool in time for summer market.
Since its integration almost two years ago, we’ve established partnerships and have continued to work with the world’s most renowned tradeshow partners and fashion weeks to launch virtual tradeshow events. We’re thrilled to announce JOOR Passport will power a set of marquee global fashion events for the third consecutive year.
Digital shows slated to run on JOOR Passport this spring include select CFDA Member brands showing during New York Fashion Week, London Fashion Week, Tokyo Fashion Awards, Showcase Japan (in partnership with the Japan External Trade Organization), UK in Fashion, and Passport to Spain, among others currently being confirmed.
JOOR technology will facilitate digital order-taking, creating a virtual component to each event that extends its timeframe and geographic reach, providing access to buyers from around the world. In addition to partnering with premiere global tradeshow events, JOOR will also continue to host its own year-round marketplace events, including The Accessory Collective, Destination Italy, and JOOR Showcase featuring elevated contemporary brands.
"We are thrilled to be renewing our partnerships with this set of world class events, and to incorporate a showcase for American fashion, Digital commerce is now a widely accepted way of doing business, and will allow the shows to go on, whether they are entirely digital or hybrid in nature." Kristin Savilia, JOOR CEO
Additionally, JOOR is excited to announce its support of the Council of Fashion Designers of America (CFDA) and its new Interim Membership Tier, which recognizes exemplary emerging designers and aims to help strengthen and grow their business by providing direct access to industry resources and experts. JOOR will support the CFDA’s mission of strengthening the impact of American fashion in the global economy by providing relevant market information for Council Members and by enabling extended commerce opportunities through connection to leading retailers around the world.
“Digital adoption has become critical for success in the fashion industry today,” said Lisa Smilor, Executive Vice President at the Council of Fashion Designers of America. “We look forward to working with JOOR to provide the CFDA’s new Interim Members with knowledge of wholesale market trends, digital selling best practices, and access to JOOR’s powerful global network of retail buyers.”
Since the onset of the pandemic, JOOR Passport has enabled fashion business continuity in a time of highly restricted travel. To date, JOOR Passport has hosted more than 50 global events, attracting over 315K retail visitors from 152 countries. From the brand side, more than 4,200 designers have participated in a JOOR Passport event, with almost 900K products sold.