On Trend: Women’s Spring 2027 Fashion Trend Report

The coronavirus has brought intense challenges to our industry--ones we have never had to face.Even in this shifting environment, however, there are two things we can hold onto with certainty

By now, we all get it: virtual wholesale appointments are here to stay. But did you know that they are not just a new way of doing business, but your buyer’s preferred way of doing business?

Gearing up for your event on JOOR Passport. We break down the most important housekeeping tips and new features you can leverage on JOOR when participating in a Passport Event.

JOOR CEO recognized inIndustry Transformation category for digital innovation and leadership over the course of 2020

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The experience of 2020 has taught us the real possibility of extreme economic and social shock. No one anticipated the health crisis or its comprehensive disruption of the apparel industry. 

When it comes to digital, ‘reimagining’ is the name of the game. When eCommerce first gained traction, web designers did not recreate the experience of browsing through physical aisles in a department store. Instead, they capitalized on the unique possibilities of the internet ‘storefront’ to engage and convert. 

The pandemic’s ‘digital first’ imperative has forced our industry to make big changes, fast. The new applications of virtual showroom technology not only differ from the pre-COVID norm--but in many ways make business better than before.

Now is the time to take wholesale business online. Here’s your 4-point checklist for choosing the right digital platform.

“There is often an assumption that ‘sustainable’ can’t live in mainstream fashion. JOOR helped us break into the wholesale space in such a way that we can compete with ‘normal’ brands and truly go mainstream. That’s a good thing for Tribe Alive--and a good sign for fashion in general.” -- Hannah Paul, Brand Development Associate, Sales and Ethics, Tribe Alive.