Virtual Showroom Best Practices & Setup Tips for B2B Brands

Overview of Virtual Showroom Best Practices

This guide will introduce you to some of the best practices and detail six tips on how to use a virtual showroom (also known as a digital showroom) to maximize your sales.

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Virtual (Digital) Showroom Top Tips:

• Use visuals to tell your brand story: these can include high-quality imagery as well as video.
  
• Customize the buyer experience: show the most relevant products and prices to individual buyers.
  
• Let data inform your strategy: use retailer statistics to shape how you design your virtual showroom.
  
• Blend online with in-person: the power of virtual showrooms can be amplified when combined with physical appointments.
  
• Update regularly for best results: a virtual showroom needs to be refreshed frequently for optimum success.

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The Evolution Of Digital Showrooms 

Virtual showrooms were the first step in digitizing the wholesale process for many brands when they were created in the early 2000s. During the pandemic, they evolved into a core wholesale solution, and today they are seen as a powerful and indispensable sales tool. 

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Not simply a place to display collections, virtual showrooms are immersive experiences with many, including JOOR’s, offering the power to transform the buyer's experience and drive sell-through. 

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Virtual Showroom Best Practices

Create a Story-Driven Digital Environment

Visual storytelling is one of the most effective ways to drive engagement in your virtual showroom; consider how you can best utilize high-quality visuals to tell the story of your brand.

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Rather than simply displaying product shots, think about how you can incorporate lifestyle video and fashion editorial photography into your showroom to recreate an in-store shopping experience online. 

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With JOOR’s virtual showrooms, 360° images and video capabilities can be used to create a custom, interactive experience for buyers that allows them to deeply connect with your brand story.

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Personalize the Buyer Journey

Buyers appreciate a customized digital experience, so make sure your digital showroom has been tailored exclusively to their needs. Curate your online space as if it were an extension of your retail store, and think of the digital journey a buyer takes as akin to an in-person appointment. 

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On JOOR, you can control product visibility, pricing, and access levels in your virtual showroom, so every buyer can have a unique experience designed by you. This way, you can hide or show only products you believe are relevant to their store, helping them to build trust in your brand and establishing yourself as an appropriate choice for their assortment. 

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Use Data to Refine and Respond

To create the optimal virtual showroom experience, use wholesale reporting and analytics tools to spot what resonates most with buyers. By analyzing sales trends, you can identify the kind of products buyers are responding to and curate your collections accordingly. 

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By closely monitoring user activity on JOOR, you can develop a better understanding of buyer behavior, which can help you to refine your offering to make sure your most relevant items are front and center. 

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Integrate Seamlessly with Physical Markets

A powerful technique that many brands implement is to use digital and physical showrooms together to maximize wholesale growth potential. A virtual showroom can help introduce buyers to a new collection and build anticipation ahead of a trade show or in-person appointment. 

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After seeing samples in real life at events, virtual showrooms can then make it possible for buyers to take a second look at items they were interested in on their own time.

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JOOR’s virtual fashion showrooms are open 24/7, 365 days a year, so buyers can browse at leisure and place orders at any time from anywhere in the world, when it best suits them.

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Keep Your Showroom Updated and Dynamic

To optimize a virtual showroom, newness is key. Consistently refreshing your digital space with updated visuals and the latest product information keeps assortments current, which greatly enhances buyers' interest in your brand and gives them the most accurate and up-to-date information.

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JOOR’s virtual showroom is not just a market-season asset, but an always-on sales tool that allows buyers to move from browsing to buying seamlessly. Enable reorders and year-round selling by having a digital fashion showroom that is always updated and presentable with your current offer.

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As soon as a new collection launches, immediately tag products so that they can be discovered by buyers too, increasing the chance of traffic to your brand profile and new orders being placed. 

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Optimize Your Virtual Showroom Experience Today

Now that you know how to use a virtual showroom effectively to drive sales, are you ready to create your own? Request a demo of JOOR today to start implementing these tips and maximizing your wholesale revenue.