JOOR Digital Wholesale Marketplace Sprints into Activewear Market with 90 Brands Joining the Platform

Top Global Activewear and Yoga Brands, including Alala and Blac Noir, jump on board for more efficient wholesale selling


JOOR, the world’s largest digital wholesale marketplace, today announced the launch of the activewear and yoga category on its platform. Leading brands Alala and Blanc Noir, along with 90+ additional activewear brands, have chosen JOOR’s industry-leading Brand Platform, an iPad App and website, designed for more efficient and profitable wholesale selling.

The activewear category (often referred to as “athleisure”) has led to a fundamental shift in fashion, driving unprecedented changes in how consumers shop for and select what clothing to wear. As a result, activewear is continuing to drive growth in the retail sector and is projected to reach $231.7 billion by 2024, according to research published by Global Industry Analysts, Inc.

With immense growth opportunity in this category, brands are looking to seize market share and are selecting JOOR to gain a competitive edge. Brands, including Beyond Yoga, Boom Boom Athletica, Rhone Apparel, Lucky in Love and PE Nation, have joined top retailers and brands within JOOR’s global wholesale marketplace.

“Since using the JOOR platform, we have seen our wholesale business double,” said Denise Lee, Founder and CEO of Alala, the luxury women's activewear brand ( “JOOR is an invaluable tool that has strengthened our relationships with our retail customers and makes our day-to-day tasks easier and faster.”

JOOR helps brands’ sales teams save time, resources and costs while growing sales and scaling wholesale operations more efficiently. Only on JOOR can brands customize and share digital catalogs (also known as “linesheets”) with the world’s best retailers, manage frequent style changes and receive faster order confirmations. When the world’s top retailers exclusively use JOOR’s industry-first Retailer Platform, they see JOOR brands’ collections first, giving them a competitive advantage with their retail customers.

"By working with JOOR, we have been able to maximize the potential of our team," said Burt Damsky, Vice President of Blanc Noir, the contemporary activewear and lifestyle brand ( "Not only is the platform a massive time-saver, it has also eliminated human error which saves on operational costs. For a growing brand like ours, that has an immediate impact on our bottom line."

“JOOR can work for any wholesale transaction so it's only natural that we extend our technology to facilitate the exciting growth in the activewear market,” said JOOR CEO Kristin Savilia. “We’re thrilled that top activewear brands are selecting JOOR for their wholesale needs, and we look forward to building long and healthy partnerships.”

About JOOR

JOOR is the world’s largest digital wholesale marketplace, connecting the best brands and top retailers for faster, easier, smarter wholesale business. The only platform serving the needs of both buyers and sellers, JOOR helps more than 3,000 brands and 175,000 retail locations to rid themselves of manual processes and grow their businesses through more efficient and impactful order processing, assortment planning, and analytics. JOOR is headquartered in New York City and has offices in Los Angeles, Paris, London, Milan, Madrid, and Melbourne. For more information, visit