The Benefits of Wholesale Management Software for Fashion Brands

Why are Brands Using Wholesale Management Software?

Ambitious fashion brands are turning to wholesale software in increasing numbers as they look to grow their visibility, scale at speed, and future-proof their processes.

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Overview of Wholesale Fashion Software Benefits:

• Increased opportunity: Connect with a global network of verified retailers to expand reach and unlock new markets.
• Increased sales conversion: Use virtual showrooms and digital tools to engage buyers and accelerate order placements.
• Easier global business: Simplify cross-border transactions with multi-currency and multilingual capabilities for seamless trade.
• Faster processes: Automate manual tasks and centralize workflows to improve speed and reduce administrative workload.
• Easier order management: Track, manage, and fulfill wholesale orders in one place for better accuracy and efficiency.
• Improved cash flow: Accelerate payments with flexible options like deposits to maintain healthier financial control.
• Seamless software communication: Integrate with ERP and inventory systems to sync data and minimize manual errors.
• A future-proof business: Digitize your wholesale operations to stay competitive and ready for industry shifts.
• Informed decision making: Use data insights to guide product strategy, pricing, and market expansion plans.

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At first glance, these elements may appear too complex to be closely related, however, they’re all addressed with the right wholesale software. In this article, you’ll discover the key reasons brands are turning to wholesale fashion software to streamline their operations and power sustainable growth.

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What Is Wholesale Management Software?

Wholesale management software refers to B2B platforms and services that help brands digitize, manage and automate their wholesale business processes. Their aim is to make fashion brands’ daily operations smoother and more efficient, while also helping to reduce costs and drive sales.

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How Wholesale Fashion Software Benefits Brands

Find New Connections And Drive Growth 

When your brand recognition is comparatively low, opening doors with larger retailers can at times feel like a futile task. Without visibility, you struggle to attract the attention of the big players. But without a presence in the large retailers, it can be hard to build brand awareness. Your wholesale fashion software platform can put an end to this spiral of frustration.

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Wholesale fashion software serves as a bridge between fashion brands and retailers across the globe. Brands can gain access to a diverse and extensive pool of potential buyers and retail partners from around the world, increasing their visibility and sales opportunities significantly.

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This global outreach allows them to explore new markets, reach untapped customer segments, and expand beyond borders. A small boutique label in New York can effortlessly connect and build a long-lasting relationship with a retailer in Tokyo or a fashion-forward business in London, all with just a few clicks.

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Increase Sales with Digital Showrooms and Virtual Tools

One of the primary challenges for fashion brands is showcasing their products to potential retailers in a visually compelling and professional manner. Thankfully, wholesale management software has made it a lot easier to create an impactful brand experience for buyers. 

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Brands can now create immersive digital spaces that are open 24/7 and allow buyers to browse through their products as if they were physically present in a showroom. In just a few clicks, you can create an elevated virtual fashion showroom with beautifully branded and curated content, imagery and videos. This virtual experience not only saves time and resources for both brands and retailers but also enhances the overall buying experience, leading to increased engagement and potential sales. 

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A wholesale fashion software platform can also accelerate the sales process, from showcasing products via shoppable linesheets to placing orders and processing payments. This efficiency not only enhances the buying experience for retailers but also enables brands to close deals faster.

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Strengthen Brand Consistency Across All Markets

Wholesale fashion management software helps keep product details and pricing information the same across all areas of business, so internal teams and external buyers across different time zones can access the most accurate data at all times.

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This way of working also allows brands to present information in a uniform way across every region, improving brand perception. 

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Expand Globally with Multi-Currency and Regional Support

Global expansion requires seamless transactions that account for different currencies and languages, which can often be difficult to manage. Luckily, many wholesale management software platforms, including JOOR, offer solutions for multi-currency transactions, allowing brands to conduct business in a variety of monetary units with ease.

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They also often support multiple languages, enabling efficient communication between brands and retailers, irrespective of their native languages. This inclusivity breaks language barriers and fosters stronger global business relationships.

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Speed Up Processes For Improved Business Efficiency

Having scattered operations can confuse your team. By centralizing operations and automating processes with wholesale fashion software, brands can experience cost savings and increased business efficiency. Brands can reduce manual labor and administrative tasks, allowing team members to focus on more strategic activities that drive growth. Moreover, streamlined operations and faster order processing contribute to overall cost reduction, positively impacting the bottom line.

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Simplify Order and Inventory Management

Many growing brands suffer from inefficient b2b order management processes that can lead to stockouts, increased costs, and reduced customer satisfaction. Managing and processing orders can be a complex process, but by streamlining and automating ordering on a single dedicated platform, brands can track order status, manage inventory levels, and fulfill customer demands promptly for smooth operations. 

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By having a standardized wholesale process that puts all relevant data in one place, you easily obtain a clear overview of your business. A seamless data flow not only reduces errors but also enhances customer satisfaction and allows you to foster better long-term relationships with retailers. 

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Manage Multiple Sales Channels in One Place

Using apparel wholesale software allows brands to track orders from reps, showrooms, and marketplaces all in one dashboard. Using a single platform keeps pricing information and inventory data consistent across all channels, reducing the number of errors that usually occur when switching between multiple tools.

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Improve Cash Flow with Flexible Payment Options

Cash flow is the lifeblood of any business, and managing it effectively is vital for sustainable growth. Wholesale fashion software often offers wholesale payment processing and faster payment options, and some platforms like JOOR also feature added flexibility, like deposit capabilities, which help improve cash flow.

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This accelerates the payment cycle for brands, enabling them to manage their finances more effectively and reinvest capital into growth opportunities. By maintaining healthy cash flow, brands can invest in marketing, product development, and market expansion, fueling their journey to success.

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Integrate Software For Seamless Communication & Fewer Errors

If a fashion brand is working on multiple systems that can’t communicate with one another then manual data entry is inevitable. Working from spreadsheets and inputting data into different tools is time consuming and often leads to a much higher risk of human error.

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Wholesale fashion software can help in this case as it is often integrated with other platforms, such as ERP systems, to help drive streamlined processes. This integration allows for easy data uploads, ensuring that all information is up-to-date and synchronized across different platforms. By eliminating the need for manual data entry, brands can save time and resources, improving efficiency and accuracy.

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Make Better, Data-Backed Decisions 

Data analytics is a game-changer in the modern business landscape. 

By digitizing your wholesale process, software solutions are able to provide brands with actionable insights and analytics based on sales data and customer behavior. These insights empower brands to make informed decisions regarding product assortment, pricing strategies, and market trends. Armed with such data-driven knowledge, you can position your brand strategically in the market and capitalize on emerging opportunities.

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Plan Pre-Orders and Seasonal Collections More Easily

With the right wholesale management software, brands are able to spot early buyer interest, allowing them to plan production accurately to maximize demand and set clear pre-order windows for each season. Better insights also help reduce the amount of leftover stock.

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Future Proof Your Retail Business

With the rise of ecommerce and technology-enabled processes, the majority of retailers are shifting towards a digital-first wholesale workflow, and brands cannot afford to be left behind.

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‍By adopting wholesale fashion software, brands position themselves at the forefront, ensuring that they remain relevant and accessible to retailers embracing the digital future.

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How to Choose the Right Wholesale Management Software

Check the Core Features You Need

Identify the areas of business you require assistance with and make sure the wholesale software you choose offers features that can solve all of those issues. 

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Make Sure the Software Is Easy to Use

The software you choose must be intuitive and easy to use so buyers can place orders with ease. Prioritizing platforms that are already well established within the industry is key, as buyers will be familiar with them and be more inclined to use them.

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Look for Strong Integration Options

The best wholesale management platforms will integrate with ERPs, POS, and CRM systems so that data can be seamlessly shared across all the software your wholesale business uses. 

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Review Support and Training Options

Brands can waste large amounts of time onboarding and training staff on new tools. Make sure the wholesale management software you invest in is intuitive to use, or that it comes with an onboarding session or dedicated training to help your team navigate the platform when you first join.

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Ensure It Fits Your Budget and Long-Term Plans

Look beyond the initial sign-up fee for the software and try to calculate how much the software will cost your business yearly, how much money it could save you, and how much more profit it could bring in for you. 

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In Conclusion

The benefits of wholesale fashion software are endless. They allow you to increase sales, reduce costs and drive growth in a variety of ways.

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JOOR is a wholesale fashion software with an extensive global network, connecting over 14,000 brands and 675,000+ buyers across 150 countries. Want to see how we can benefit your brand? Request a demo today.

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FAQs

How does wholesale software help fashion brands grow?

Wholesale software helps fashion brands to grow by giving them access to a global network of potential new connections, facilitating easier and faster ordering for increased sales, and helping to future-proof their business with data insights. 

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Can wholesale software help small or emerging fashion brands?

Yes, wholesale software can help fashion brands of all sizes to grow, including smaller and emerging labels. 

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What features should I look for in wholesale management software?

Brands should choose a wholesale management software that provides tools to address their key concerns, be that virtual showrooms and shoppable linesheets to help improve conversion rates, or access to a global network of fashion buyers to aid expansion into new markets. 

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Can wholesale software integrate with other tools that fashion brands already use?

Yes, the best wholesale software will integrate with ERPs, PLMS, POS systems, and accounting software for a streamlined flow of data across your fashion business.