New Transparency Into Retail Behavior Makes Prospecting Even Easier on JOOR

Fashion brands that are serious about scaling in wholesale know that always being open to establishing new retail partnerships is crucial. The JOOR Wholesale Landscape 2026 whitepaper revealed that 84% of buyers are looking to discover new brands. That said, while the potential within new retail relationships is incredibly valuable, the process to identify and connect with partners can be time-consuming. JOOR Discover has streamlined this workflow, and now new buyer behavior insights available exclusively on JOOR promise to make prospecting even more precise and productive.

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This blog will examine what’s driving brands’ desire to connect with new retailers, how JOOR Discover can help, and the proprietary data taking the guesswork out of prospecting. 

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Why Fashion Brands Want to Capitalize on Independent Retailers

As brands look to expand distribution, independent retailers offer a massive opportunity. From 2020 to 2025, the percentage of total transaction volume on JOOR attributed to independent retailers skyrocketed from 49% to 62%, and this momentum isn't slowing down. Over this same five year timeframe, like-for-like independent retailers ordered +27% more, while enterprise retailers’ purchases declined by -4%. Within the enterprise segment, department stores saw the steepest decline at -13%. 

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Indie retailers build deep, personal relationships with their local customer bases using highly curated assortments and knowledgeable sales advisors, and this lucrative retail model is one brands are desperate to capitalize on. To do so, they need technologies that can make the process of finding the right independent retail partners easier, faster, and more efficient.

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JOOR has established itself as the home of an exclusive, vetted global network of discerning independent retailers spanning North America, EMEA, and APAC, so it comes as no surprise that it is also the innovator of JOOR Discover—a matchmaking tool that helps brands to find and connect with the right retailers for their wholesale business.

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How JOOR Discover Helps Find the Right Retailers For Your Brand

Acquiring new retail partners has historically been a hugely time-consuming task, with brands routinely spending hours using Google Maps to find storefronts, digging through Instagram, Google, and websites for context, hunting down decision-makers on LinkedIn, and manually tracking the chaotic process on messy spreadsheets. Even when contact with a retailer is made, getting a response and establishing a trusted, enduring partnership is an uphill battle.

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JOOR Discover was launched in 2025 to help simplify the prospecting process with the following features:

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• Find New Retailers Directory: allows brands to filter the network by price, category, and brands carried to find relevant connections
   
• AI-Integrated Outreach Messages: allow brands to send personalized buyer-approved messages for more effective prospecting
  
  
• The Prospects Hub: a centralized portal to make establishing and maintaining long-term partnerships seamless

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This innovative tool gained worldwide press coverage and revolutionized the prospecting process for fashion wholesale. Now, JOOR Discover’s newest data-driven enhancements promise to give brands an additional prospecting advantage by providing unprecedented transparency into retailer behavior, allowing them to better execute their wholesale growth strategy. 

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Smarter Prospecting with Enhanced Retailer Profiles 

Brands want to know exactly what other brands a store carries, what categories they are investing in, how long they've been in business, and proof of their order history. This is now a reality with JOOR Discover’s new Enhanced Retailer Profiles.

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All brands on JOOR are now able to access the following highly valuable proprietary data about retailers on the platform:

• Brands Ordered on JOOR: Brands can now see which other brands available on JOOR a retailer has placed orders with to determine suitability. Brands often cite vendor mix as the key factor they consider when deciding whether to reach out to a new retail partner.
  
  
• Categories Ordered on JOOR: Brands can now explore a retailer’s core categories of business to avoid pitching misaligned products and increase chances of connection success.
  
  
• Years Ordered on JOOR: Brands can learn more about the consistency of a retailer's purchasing activity and time on the platform to ensure they target active, loyal buyers.

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This previously unavailable information can now be found at the top of a retailer's profile and can also be used as search filters within the Find New Retailers Directory. These exclusive insights are available at no additional cost to brands with a JOOR Pro membership and cannot be accessed outside of the JOOR network.

How To Use Enhanced Retailer Profiles on JOOR Strategically 

These new Enhanced Retailer Profiles offer fashion brands on JOOR a more strategic approach to wholesale growth. 

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Now brands can evaluate an independent retailer's wholesale readiness quickly and easily, without any need to reach out to them. Using these exclusive to JOOR data insights, they can look for stores with a track record of carrying similar brands in the right pricing tier and assess whether they see clear reorder potential before sending an outreach message. 

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Brands can also use this new proprietary data to focus on finding independent stores whose product mix, customer base, and positioning are aligned with their own brand’s identity, increasing the likelihood of overall prospecting success. 

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In Conclusion 

Wholesale growth in today’s market requires data-driven precision, not guesswork, to find the best prospective partners. JOOR Discover’s unique data enhancements remove the friction of prospecting and unlock key insights so that brands can focus on building lasting relationships with the right partners.

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Explore Enhanced Retailer Profiles on JOOR today.