Why JOOR is Men's Retailer Evolve's Preferred Wholesale Platform

Evolve Clothing Gallery, a men’s fashion boutique in Somerville, New Jersey, has been selling contemporary menswear since 2012 - including brands such as A.P.C., Corridor NYC, Reigning Champ, thisisneverthat, and Lite Year. Many people were skeptical that a high-end menswear store would flourish in a town with a population of less than 13,000, but RanD Pitts, Owner/Chief Stylist of Evolve, had a vision: “To bring Soho [in New York City] to Somerville.” And that is exactly what he did. Twelve years later, Evolve’s business is still going strong locally in Somerville, with the retailer receiving sales from across the country as well through their ecommerce site.

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But for many small business owners opening their first store, finding success can be a struggle. Understanding your audience and identifying the right brand partners is critical; however successful partnerships can fail if a brand saturates the market or fails to maintain its initial allure. On the brand side, it can be challenging to catch the attention of discerning retailers like Evolve, who maintain highly curated assortments. Navigating the wholesale buying and selling process can also present its own set of obstacles for both brands and retailers, from coordinating orders across different time zones to managing the complexities of in-person versus online ordering.

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This must-read content piece features an exclusive interview with RanD Pitts, the mastermind behind Evolve Clothing Gallery, detailing the strategies that have propelled his boutique to success since 2012:

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• Choosing the Right Brands: Gain invaluable insights into how Evolve curates its brand roster and learn the importance of targeting the right brands while cultivating authentic brand narratives.

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• Ordering for Wholesale: Explore the nuances of wholesale operations, from navigating different ordering processes to the advantages of fashion wholesale platforms like JOOR.

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• Running a Successful Fashion Business: Discover actionable advice for retailers, including how to be a destination boutique, curate a standout brand selection, and provide unparalleled customer experiences.

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