New York Fashion Week marks the beginning of a busy fashion month for editors and buyers, and the city is an exciting starting point where the season’s key trends begin to emerge and assortments start to take shape.
JOOR is a crucial part of the fashion week ecosystem, with most of the brands on the New York schedule doing business on the platform. Post-show, designers upload collections to JOOR, ready for buyers to shop during market.
This roundup explores the key events and major trends to emerge from the NYFW SS27 shows, and all of the brands featured in this piece can be found on JOOR.
As a recipient of the 2026 CFDA/Vogue Fashion Fund, Jamie Haller made her New York Fashion Week debut, with a presentation that highlighted exactly why her brand has cultivated a cult following in LA. Her highly wearable Spring/Summer 2027 collection featured muted tones and relaxed silhouettes that are sure to appeal to a wide range of consumers and demographics.
Magda Butrym also made her New York Fashion Week debut, with her first catwalk show drawing celebrities, as well as some of the top industry power players. Both were enamoured by her “Natalia” collection, which combined sheer lace dresses and silk skirts with voluminous jackets. The versatile feminine pieces in this collection are easy to wear and style, and will surely resonate with consumers next season and beyond.
Monse returned to the NYFW runway this season following a brief hiatus, with designers Laura Kim and Fernando Garcia having stepped away from their positions leading Oscar De La Renta’s creative team.
Now solely focused on the vision of their own brand, for Spring/Summer 2027 the design duo created a striking collection inspired by the idea of a broken tulip. Looks adorned with hand-dyed tulips and feathers turned heads at the show and are sure to resonate with customers in a similar way come spring.
Many New York brands honored special anniversaries this season. For Khaite’s 10th anniversary, creative director Catherine Holstein eschewed grand fanfare, choosing instead to commemorate this occasion with a particularly romantic collection.
On the other hand, a big celebration was on the card for Carolina Herrera, which marked 45 years in the fashion industry with a special catwalk show that featured over 20,000 yellow tulips that perfectly matched the shade of yellow in the collection.
Other brands celebrating special milestones included Libertine and Rachel Comey, both of which turned 25 this year. All of these major anniversaries are a testament to the longevity of New York brands and prove that the city has hit upon a winning formula for creating designs that can appeal to consumers season after season, year after year.
Florals for spring are not a new concept, but this season, New York designers decided to use petal appliqué and blooming prints to take femininity to the max. Veronica Beard was inspired by the idea of ‘mega femininity’ for its new collection, The Secret Garden, placing floral scarves on top of floral shirts, while Ulla Johnson added floral scarves and ties to classic tailoring to take traditional suits and make them bolder, playful, and more feminine.
At Norma Kamali, embroidered flowers took center stage, covering sheer wide-leg pants and blouses, while at Alturazza, the colorful floral ear cuffs that accompanied the collection’s darker looks down the catwalk became one of the key talking points of the show.
Florals have always held mass appeal with customers, but this season’s new takes on the trend offer retailers interesting and exciting ways to add this favored style into assortments.
There was a real feeling of pride in the air this New York Fashion Week, and designers showed their love for the city with many Spring/Summer 2027 collections being an ode to New York itself.
LoveShackFancy’s “Nolita Girls” collection not only drew inspiration from the fashionable residents of Nolita but was also held in the celebrated area of the city. Similarly, at the Michael Kors show staged at MoMA’s Sculpture Garden, the modern art-inspired looks paid homage to the works of Carmen Herrera, Alexander Calder, and Ellsworth Kelly found within the garden itself, and in a fitting finishing touch, models even carried MoMA pamphlets inside PVC tote bags.
Prabal Gurung’s Spring/Summer 2027 collection was inspired by two muses: a New York Brooklyn raver and a Nepali woman, while the Carolina Herrera show celebrated the brand’s home city by featuring dresses printed with the New Yorker cover.
New York has an undeniable appeal around the world, and with numerous brands paying homage to the city this season, retailers would be smart to add a touch of NYC style to their assortments regardless of where their locations are based.
The unexpected star shade of the Spring/Summer 2027 season in New York was lush green. The color of freshly-cut grass made an appearance on the fun separates of Tanya Taylor and Rachel Comey, while an emerald midi dress that debuted during the middle of the Tibi catwalk show turned plenty of heads.
The season’s must-have shade was also prominently featured at Cult Gaia, both in the runway set and in the clothes themselves. The brand’s SS27 collection included pops of tropical green on necklaces, silk shirts worn under blazers and wrapped round models' waists, and on striking tasseled maxi dresses.
This unique shade is set to be highly sought-after by consumers next season, so retailers should be on the lookout for pieces in this tropical color palette as they head into market.
The key trends from New York Fashion Week Spring 2027 emphasized the city’s distinct style point of view, unique take on longstanding motifs, and bold color choices. This season’s shows highlighted new talent as well as longstanding, celebrated designers who bring newness to fashion in highly wearable ways.
Looking to add more New York-based brands to your assortment? All of the brands mentioned in this article can be found on JOOR. Leverage our JOOR Discover features to make new connections both in NYC and beyond.
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