How Ethical Fashion Initiative Uses JOOR To Help Emerging Brands Reach a Global Network

JOOR | Wholesale management Platform

I cannot say enough good things about the team at JOOR. There’s so much engagement and the platform is really responsive. Clients are very involved with the product and it’s great to give feedback and work with the JOOR teams

JOOR | Wholesale management Platform
Managing Director
JOOR | Wholesale management Platform

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

Since using the JOOR platform, we have seen our wholesale business double. JOOR is an invaluable tool that has strengthened our relationships with our retail customers and makes our day-to-day tasks easier and faster.

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

“There are many reasons for joining JOOR and EFI saw enormous upsides to being on the platform. But the main reasons EFI chose JOOR is that JOOR is the leading player in the luxury fashion industry and could provide the participants of our Designer Accelerator with maximum visibility with JOOR’s global retailer network.” -Merchandising and Sales Advisor

The Ethical Fashion Initiative (EFI) was founded in 2009 as a public-private partnership with a UN program. Intended to bridge the gap between international economic development and ethical practices in the fashion industry, EFI supports sustainability initiatives, ethical fashion products, and the development of emerging brands.

The Challenge

Be able to showcase collections to a larger audience, global reach

The Solution

JOOR serves as a facilitator for EFI’s Designer Accelerator emerging brands, connecting them and their collections directly to a world of wholesalers and retailers across the globe. JOOR’s Virtual Showrooms allow EFI to continue showcasing their designers’ work digitally and sell to JOOR’s expansive network of global retailers, 24/7.

The Result


new connections made


in GMV growth

Over 70%

of clients have used JOOR

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