Amanda McCormick Bacal

SVP Marketing & Fashion Director

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal

Amanda McCormick Bacal's Latest Insights

Wholesale Management
4
min read
|
January 12, 2026
Blogs

A Lookback on 2025 at JOOR

Reflect on the insights and innovations JOOR brought to the wholesale industry in 2025, from launching a new first-of-its-kind solution to expanding our global network of fashion brands and retailers.

Wholesale Management
4
min read
|
December 12, 2025
Blogs

Tariff Insights: How Fashion Buyer Confidence Has Returned Internationally

Examine the impact of tariffs on global fashion markets with findings from JOOR transaction data, and learn how you can use these insights to inform your growth for the coming seasons.

Wholesale Management
3
min read
|
December 2, 2025
Blogs

Top 5 Trends in Wholesale for 2026

Future-proof your fashion business with our wholesale trends forecast. Explore the industry shifts, buying patterns, and brand behaviors we predict will shape the industry in 2026 and learn data-driven industry insights with our free-to-download Wholesale Trends 2026 whitepaper.

Retailers
min read
|
November 17, 2025
Blogs

Footwear Market Analysis: Insights to Prepare You for Next Season

Explore how brands and retailers have approached the footwear category over the past five years based on transaction data from our extensive network of clients, and discover how you can use these findings to inform your wholesale growth strategy for shoes in the coming seasons.

Brands
4
min read
|
October 15, 2025
Blogs

On Trend: Women's Spring 2026 Fashion Trend Report

Discover the latest style statements taking the industry by storm with our shoppable trend report. From vivid colors, high-shine leather and shoulder-padded silhouettes to the glamour of appliqué florals, feathery texture, and layered lingerie-like looks, this season's fashion is more exciting than ever. Shop these Spring 2026 trends on JOOR Passport to be sure your assortment has these new trends covered.

Wholesale Management
4
min read
|
September 8, 2025
Blogs

Looking Back on 15 Years of Wholesale Innovation

Join us as we commemorate JOOR’s 15th anniversary by celebrating the brands and retailers that have helped us reach our mission of revolutionizing the wholesale fashion industry.

Brands
4
min read
|
August 12, 2025
Blogs

Copenhagen Fashion Week: Spring 2026 Fashion Trend Report

Discover the latest trends to emerge from Copenhagen Fashion Week. From larger-than-life suits, ultra-chic raincoats and head-turning trousers, to a fresh imagining of florals, Scandi simplicity and Nordic-inspired neutrals, this first taste of fashion season delivers exciting new styles.

Brands
4
min read
|
July 31, 2025
Blogs

The Business of Bag Charms: Capitalizing on Fashion’s Latest Craze

Find out how fashion’s newest microtrend became a global phenomenon, and explore the big financial opportunities on offer for brands and retailers.

JOOR Passport
3
min read
|
July 2, 2025
Blogs

Capitalize on Fashion’s Need For Speed with Our New Digital Trade Show

Analysis of JOOR’s exclusive data reveals that fashion is moving faster than ever, and access to styles that can ship immediately has never been more vital to success—which is why we created Ready-To-Ship Style, a first-of-its-kind event showcasing brands with inventory available to sell now.