Amanda McCormick Bacal

SVP Marketing

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal

Amanda McCormick Bacal's Latest Insights

Brands
4
min read
|
October 15, 2025
Blogs

On Trend: Women's Spring 2026 Fashion Trend Report

Discover the latest style statements taking the industry by storm with our shoppable trend report. From vivid colors, high-shine leather and shoulder-padded silhouettes to the glamour of appliqué florals, feathery texture, and layered lingerie-like looks, this season's fashion is more exciting than ever. Shop these Spring 2026 trends on JOOR Passport to be sure your assortment has these new trends covered.

Brands
5
min read
|
October 12, 2025
Blogs

2026 Fashion Trend Report

Uncover the must-know fashion trends due to be released throughout 2025 with JOOR's exclusive Fashion Trend Report. With appearances from Men's & Women's Spring 2025, Resort 2025, and Fall//Winter, dive into each seasons styles and shop the collections on JOOR Passport - where runway inspiration meets wholesale buying.

Wholesale Management
4
min read
|
September 8, 2025
Blogs

Looking Back on 15 Years of Wholesale Innovation

Join us as we commemorate JOOR’s 15th anniversary by celebrating the brands and retailers that have helped us reach our mission of revolutionizing the wholesale fashion industry.

Brands
4
min read
|
August 12, 2025
Blogs

Copenhagen Fashion Week: Spring 2026 Fashion Trend Report

Discover the latest trends to emerge from Copenhagen Fashion Week. From larger-than-life suits, ultra-chic raincoats and head-turning trousers, to a fresh imagining of florals, Scandi simplicity and Nordic-inspired neutrals, this first taste of fashion season delivers exciting new styles.

Brands
4
min read
|
July 31, 2025
Blogs

The Business of Bag Charms: Capitalizing on Fashion’s Latest Craze

Find out how fashion’s newest microtrend became a global phenomenon, and explore the big financial opportunities on offer for brands and retailers.

JOOR Passport
3
min read
|
July 2, 2025
Blogs

Capitalize on Fashion’s Need For Speed with Our New Digital Trade Show

Analysis of JOOR’s exclusive data reveals that fashion is moving faster than ever, and access to styles that can ship immediately has never been more vital to success—which is why we created Ready-To-Ship Style, a first-of-its-kind event showcasing brands with inventory available to sell now.

Virtual Selling
min read
|
June 16, 2025
Blogs

Italian Market Analysis: Insights to Prepare You for Next Season

Explore the growing demand in the Italian fashion market with findings from JOOR’s exclusive transaction data, and discover how you can use these insights to inform your wholesale growth strategy for the coming seasons.

Virtual Selling
8
min read
|
December 1, 2024
Blogs

Handbag Market Analysis: Insights to Prepare You for Next Season

Explore how brands and retailers have approached the handbag category over the past three years with data amassed from our extensive network of clients, and discover how you can use these findings to inform your wholesale growth strategy for handbags in the coming seasons.

Brands
4
min read
|
October 8, 2024
Blogs

On Trend: Men’s Spring 2025 Fashion Trend Report

The Men’s Spring 2025 runway shows have unveiled exciting trends like bold prints, utility wear, relaxed tailoring, and sporty elements. Key brands such as Prada, Balmain, and Dries Van Noten have set the tone for a season filled with innovative and wearable styles.