Amanda McCormick Bacal

SVP Marketing

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal

Amanda McCormick Bacal's Latest Insights

Brands
4
min read
|
October 14, 2024
Blogs

On Trend: Women's Spring 2025 Fashion Trend Report

The Women's Spring 2025 runway shows were not to be missed with brands such as Missoni, Victoria Beckham, Chloé, and many more all flaunting their new season looks. Explore the appeal of candy-colored hues, architectural shapes and transparent fabrics in our latest shoppable trend report.

Brands
4
min read
|
October 8, 2024
Blogs

On Trend: Men’s Spring 2025 Fashion Trend Report

The Men’s Spring 2025 runway shows have unveiled exciting trends like bold prints, utility wear, relaxed tailoring, and sporty elements. Key brands such as Prada, Balmain, and Dries Van Noten have set the tone for a season filled with innovative and wearable styles.

Brands
5
min read
|
June 28, 2024
Blogs

On Trend: Women’s Resort 2025 Fashion Trend Report

As the fashion industry evolves, Women’s Resort 2025 collections showcase creativity and set the tone for the year ahead. Explore this Seasons trends set by brands like Christian Dior, Brandon Maxwell, Stella McCartney, and Gucci, providing insights and inspiration for your assortments.

Wholesale Management
min read
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October 17, 2023
Blogs

JOOR Raises $25 Million to Fuel Continued Innovation

It’s a significant day in the history of JOOR—today we’re thrilled to announce that we’ve raised $25 million in new funding led by Brightwood Capital and Tamarix Capital Partners.

Brands
min read
|
July 10, 2023
Blogs

On Trend: Men’s Spring 2024 Fashion Trend Report

​​The eagerly anticipated Spring 2024 menswear collections have arrived. This season, designers have embraced various exciting trends, from vibrant, playful floral prints to luxurious-yet-unstructured tailoring, and everything in between. Scroll through, explore the top five trends of the season, and remember all of the featured brands are shoppable on JOOR.

Brands
min read
|
June 29, 2023
Blogs

On Trend: Women’s Resort 2024 Fashion Trend Report

As the fashion industry continues to evolve, Resort collections have become an important opportunity for brands to showcase their creativity while setting the tone for the upcoming year. Resort 2024 has emerged as a season celebrating boldness, strength, and a fearless embrace of shining individuality - read more for inspiration for your assortments.

Virtual Selling
min read
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February 6, 2023
Blogs

JOOR's Brands and Retailers on Plans for Spring Market

We've gathered feedback from our extensive network of brands and retailers around the globe to provide insight into their plans for the spring market season. Did you know that 77% of brands have achieved sales volumes flat or greater than this time last year and that 64% of buyers have an equal or larger open-to-buy budget for Fall 2023? 

Brands
min read
|
January 25, 2023
Blogs

JOOR’s Fall 2023 Men’s Fashion Trend Report

From Florence to Berlin to Paris, men’s fashion took a bold turn this season, reimagining the classics and offering wardrobe essentials. The reign of streetwear and logos is over, and Fall 2023 brings exciting new trends that will appeal to both buyers and consumers. Don’t miss our Fall 2023 Men’s Fashion Trend Report for more insights.

Wholesale Management
min read
|
June 21, 2021
Blogs

JOOR Fundraise to Fuel Innovation and Expansion in Support of Clients

Amidst the many challenges of the past year, our industry demonstrated its flexibility and fortitude - rapidly adjusting ways of doing business and cramming a decade’s worth of digital progress into a matter of months. Set against this landscape, JOOR remained unwaveringly dedicated to listening to the needs of our clients, assisting them in their digital transformation, and developing innovative solutions to drive the industry forward.