Amanda McCormick Bacal

SVP Marketing

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal

Amanda McCormick Bacal's Latest Insights

Brands
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June 29, 2023
Blogs

On Trend: Women’s Resort 2024 Fashion Trend Report

As the fashion industry continues to evolve, Resort collections have become an important opportunity for brands to showcase their creativity while setting the tone for the upcoming year. Resort 2024 has emerged as a season celebrating boldness, strength, and a fearless embrace of shining individuality - read more for inspiration for your assortments.

Virtual Selling
min read
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February 6, 2023
Blogs

JOOR's Brands and Retailers on Plans for Spring Market

We've gathered feedback from our extensive network of brands and retailers around the globe to provide insight into their plans for the spring market season. Did you know that 77% of brands have achieved sales volumes flat or greater than this time last year and that 64% of buyers have an equal or larger open-to-buy budget for Fall 2023? 

Brands
min read
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January 25, 2023
Blogs

JOOR’s Fall 2023 Men’s Fashion Trend Report

From Florence to Berlin to Paris, men’s fashion took a bold turn this season, reimagining the classics and offering wardrobe essentials. The reign of streetwear and logos is over, and Fall 2023 brings exciting new trends that will appeal to both buyers and consumers. Don’t miss our Fall 2023 Men’s Fashion Trend Report for more insights.

Wholesale Management
min read
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June 21, 2021
Blogs

JOOR Fundraise to Fuel Innovation and Expansion in Support of Clients

Amidst the many challenges of the past year, our industry demonstrated its flexibility and fortitude - rapidly adjusting ways of doing business and cramming a decade’s worth of digital progress into a matter of months. Set against this landscape, JOOR remained unwaveringly dedicated to listening to the needs of our clients, assisting them in their digital transformation, and developing innovative solutions to drive the industry forward.