Amanda McCormick Bacal

SVP Marketing & Fashion Director

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal

Amanda McCormick Bacal's Latest Insights

Brands
3
min read
|
September 16, 2026
Blogs

New York Fashion Week: Spring 2027

Discover the highlights from JOOR brands at NYFW SS27. From designer debuts to special anniversaries and covetable trends, the city that never sleeps kicks off fashion season with a bang.

Retailers
3
min read
|
September 14, 2026
Blogs

The Top 100 Independent Retailers on JOOR

Discover which luxury independent retailers made the prestigious JOOR 100 list for 2026 and uncover the powerful international players driving the sector’s continued growth.

Wholesale Management
4
min read
|
August 10, 2026
Blogs

Middle East Market Analysis: Exclusive Wholesale Insights

See how the Middle Eastern market is becoming increasingly important for the global fashion industry with JOOR’s exclusive transaction data insights, and learn how your business can tap into the region’s potential.

Brands
4
min read
|
July 16, 2026
Blogs

Post-Brexit Analysis: Exclusive Wholesale Trade Insights

Discover how the wholesale industry has evolved in the ten years following Brexit with JOOR’s exclusive transaction data and what this means for brands and retailers in the UK, EU and beyond.

Brands
5
min read
|
June 20, 2026
Blogs

2026 Fashion Trend Report

Uncover the must-know fashion trends due to be released throughout 2026 with JOOR's exclusive Fashion Trend Report. Dive into each seasons styles and shop the collections on JOOR Passport - where runway inspiration meets wholesale buying.

Retailers
6
min read
|
May 27, 2026
Blogs

Swimwear Market Analysis: Insights to Prepare You for Next Season

Use our exclusive JOOR data insights to ride the wave of growth occurring in the swimwear category right now and help guide your wholesale strategy for the coming seasons.

Retailers
7
min read
|
April 29, 2026
Blogs

French Market Analysis: Insights to Prepare You for Next Season

Discover new opportunities in the French wholesale fashion market thanks to JOOR’s exclusive transaction data, and use our findings to inform your growth strategy for the coming season.

Wholesale Management
4
min read
|
April 14, 2026
Blogs

The 2026 Wholesale Landscape

Discover how brands and retailers are driving growth post-tariff chaos in our newest report. Learn about the industry insights, buying patterns, and retail shifts that are shaping the fashion climate today and read the full analysis by downloading our free-to-read 2026 Wholesale Landscape whitepaper.

Brands
5
min read
|
March 17, 2026
Blogs

On Trend: Women’s Fall 2026 Fashion Trend Report

Discover the new looks that have captivated the fashion industry in our shoppable trend report. From leather bombers, lean tailoring, and fresh takes on the tuxedo, to moody colors, eclectic knits, and cocoon-like silhouettes, this season’s styles have endless appeal. Shop the Fall 2026 trends on JOOR Passport to add them to your assortment today.