Strong Brands, Relevant Content, Growing Networks: Why The Fashion Industry's Players Come Together at PREMIUM & SEEK

November 26, 2019

PREMIUM GROUP’s powerful event portfolio includes the international fashion trade shows PREMIUM and SEEK as well as the FASHIONTECH Berlin conference and masterclasses on innovation topics – all happening twice a year in Berlin.

By constantly questioning and developing its concepts and keeping a year-round exchange with the industry’s decision-makers, Anita Tillmann, Jörg Arntz and their team manage to identify, cover and even push market needs. They want to create, support and strengthen a positive fashion community that faces the challenges of today’s and tomorrow’s economy together. 

..More than ever, it’s not just the collections that are in the spotlight, but also the face-to-face exchange of experiences, knowledge and information – it’s all about networking and bringing together the right people” explains Managing Partner Anita Tillmann.


PREMIUM is Europe’s largest fashion trade show for womenswear and menswear – elegant, rich in contrasts and impressive. Global players present alongside newcomers from all segments. This is where long-term partnerships are nurtured and new trends are set in motion. 


SEEK is edgy, clear and unpolished. It’s all about cool statement designs, the new classics, denim and sportswear. SEEK is the trade show for the fashion community that knows the facts, prompts sales and meets the needs of the new generation of decision-makers. Compared to other trade shows, SEEK is particularly unconventional and the antidote to boring.


FASHIONTECH Berlin is the platform where the masterminds from fashion and technology come together to share experiences, knowledge and ideas with each other. This is where new business contacts are made and strong networks established, with the aim of successfully overcoming the current challenges facing our industry.

Decades of expertise, in-depth knowledge and a host of skills have turned FASHIONTECH Berlin into a content hub for technology, digitalisation, sustainability, innovation and communication.

The power of exchange: new powerful content formats

In January the content will be even more focused on the various communities and segments revolving around PREMIUM and SEEK, and will be presented in the form of talks, live podcasts and masterclasses. The big stage talks and exhibition will be held in the Aletto Hotel opposite STATION Berlin.

We will also be seeing new concepts on the sales floor and topics including Responsible Future, Retail Experiences and Digitalisation, which will be discussed by and with experts.

The power of exchange: new powerful content formats

Together, the teams behind PREMIUM GROUP and JOOR want to benefit from two long-standing networks, close relationships with the industry’s decision-makers and relevant b2b target groups to gain valuable insights into both the European and the US markets.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”

During the January shows in Berlin the JOOR team will be physically present at PREMIUM and SEEK, consulting brands face-to-face.


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