JOOR Passport

Showroom Canada Once Again Puts New Talent Center Stage

March 7, 2023

Showroom Canada is an online, digital platform that invites retailers, buying offices, and sales agents to discover 17 award-winning, innovative Canadian fashion brands focused on diversity, sustainability, and quality. Live on JOOR Passport until March 31st, we are thrilled to renew our partnership for a second season with Toronto Fashion Incubator.


Adam X Atelier is a luxury womenswear label that combines eclectic and elegant designs through its unique structured tailoring techniques and dramatic soft draping. Embracing history and innovation, Adam X Atelier creates fashion that values craftsmanship yet disrupts the traditional form, drawing strong influences from east and west with a distinctive theatrical edge.


Amanda Maria is a womenswear luxury brand. The brand focuses on top quality paired with comfortable fit, the elevated essentials can easily take you from day to night, lounge to dinner. Founded in 2014, Amanda Maria launched her eponymous luxury brand after graduating from design school. Marrying top quality fabric and construction, timeless style and comfortable fit, the collection has quickly become a staple in many wardrobes. 


A well considered fit, grown woman sensibility, conscious & ethical manufacturing decisions, beautiful fabrications & inspired but wearable color stories. Solving the need for dynamic women of all sizes to look fantastic while being completely comfortable; freeing them up to leverage their considerable knowledge, passion and skill to run the world. A dress designer to her core, Ayr designed an army of fantastic, albeit impractical, combinations that were frequently showcased in local fashion shows. 


Beblue Jewelry is an affordable luxury jewelry brand, handmade in Montreal, Canada, without compromises. Designer Ambre Cadoux has always been truly passionate about elegant and original jewelry. Born into a family which valued art and included both jewelers and artistic photographers. She grew up, never ceasing to wear carefully selected, chic and original pieces of jewelry for which she was always complimented by those around her. 


Cape de Coeur is a new luxury outerwear brand founded to bridge the gap in the luxury market between beauty and function. Cape de Coeur’s name is a play on the French adage “coup de coeur,” commonly used in the fashion industry to express the feeling of discovering a piece you fall in love with. 


Born in Jamaica and raised in Montreal, Canada, designer Claudette Floyd is best known for her flair for cocktail dresses, as well as her elegant evening gowns. A graduate of College LaSalle, Claudette creates from the flirtatiously whimsical pieces to the remixed of classic pieces,  while maintaining her design mantra of being “forever feminine.”


ESPE was born from a lifelong love affair with fashion and a lifelong love of animals.  ESPE cruelty free bags and wallets, designed in their Toronto Studio, are made to last and to be loved by incredible, unique women who believe in making conscious choices for today and tomorrow. The brand is well known for their boho floral designs that adorn weathered vegan leather. 


At Gully Klassics, the brand believes that style and ambition go hand in hand. That's why they've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, they want to help you look and feel your best as you chase your goals.


Hania Kuzbari is a Toronto-based fine jewelry designer drawing inspiration from her experiences living in the Middle East and North America. Each one-of-a-kind item is limited edition and a valuable investment expressing the beauty of fine artisan craftsmanship. 


Made for women who are going places, whether traveling across town or across the ocean, Helene Clarkson gives you limitless options with her versatile and reversible clothing. No matter where you’re headed you will be dressed in comfort and style. The brand's clothes are meant to celebrate you, the HC woman, to aid and abet you, so that you can live your life to the fullest with no worries about your wardrobe!!


Nadya Toto launched her ready-to-wear label in 1989. She creates clothing that celebrates femininity while combining both comfort and refinement. The signature style of this designer of Italian origin is sophisticated yet minimalist, ultra-feminine, and decidedly romantic. 


NVR NUDE’s pieces are built to affirm individuality while complementing their customers’ inherent beauty. The brand's mission is to create unique pieces of jewelry which characterize the personality of its wearers. NVR NUDE synthesizes skillful expertise and inspired vision to create avant-garde work that uncovers richness in simplicity and decadence where it matters most.


Poplin & Co is a Canadian, female-owned company making responsibly made, colorful men's apparel. The brand was created to help people feel happier, increase their confidence and expand their friendships through clothing. Poplin & Co create conversation-starting apparel by combining intricately hand-drawn prints and patterns with simple, staple silhouettes to create something exciting and original.


Rock ‘N Karma is a Canadian fashion label founded in Toronto. The styles are infused with a street-chic influence using an addictive signature miracle fabric, exclusive to Rock ‘N Karma. The collection features bold colors with hand painted and beaded techniques on a black canvas including traces of Rock ‘N Roll stemming from all things art-contemporary, abstract and modern funk.


Sanaz Doost  is a timeless yet contemporary fine jewelry brand founded by multi award winning industrial & jewelry designer Sanaz Doost in Toronto, Canada. The  brand was born out of her love of ancient culture, heritage and  design. Each  collection  has  a  unique  meaningful  story  behind   and  all  pieces   are  hand  crafted  ethically  in  18K  gold  at  the  Sanaz  Doost  atelier. 


Shelli Oh is an Indonesian–Canadian designer of high-end luxury womenswear and menswear collections, created to inspire joy and a touch of whimsy by enticing the senses and evoking enchantment through design. The collections imagine elaborate ‘tactile landscapes’ with hand sewn details, rich textures and jeweled trims that elevate the pieces beyond just clothing, creating an ethereal, wearable art experience. 


Woodpecker is a high end outerwear brand that updates time honored Canadian parkas with an ethical cruelty free, Vegan twist. Woodpecker is a satirical brand with a good hearted, mischievous character, much like the bird it’s named after. Woodpecker believes that diversity is what makes the world such a magical place. Who wants a rainbow with only one color? It takes every size, shape, color and gender to make this planet what it is. 

Discover Canada’s most promising new talent and their original collections on Showroom Canada, which runs on JOOR Passport through March 31.

Transform your wholesale business with JOOR.
Get a demo today.

Request a Demo
JOOR Passport
Virtual Selling


Get started today and watch JOOR transform your wholesale business