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How Arms of Eve Used JOOR to Find Over 100 New Retail Partners and Drive Wholesale Growth

JOOR | Wholesale management Platform

I cannot say enough good things about the team at JOOR. There’s so much engagement and the platform is really responsive. Clients are very involved with the product and it’s great to give feedback and work with the JOOR teams

JOOR | Wholesale management Platform
Managing Director
JOOR | Wholesale management Platform

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

Since using the JOOR platform, we have seen our wholesale business double. JOOR is an invaluable tool that has strengthened our relationships with our retail customers and makes our day-to-day tasks easier and faster.

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

Founded in 2017 by Kerryn Langer, Arms Of Eve is an Australian fashion brand known for its effortless affordable jewelry that celebrates beauty, defies trends, and spans seasons. Their pieces have garnered the attention of prominent media outlets including Vogue Australia, Refinery 29, and Marie Claire Australia, as well as celebrities including Margot Robbie, Dua Lipa, and Hailey Bieber. With a growing following, Arms Of Eve knew the next step to expanding their brand reach was to increase their wholesale business. This case study delves into how JOOR empowered Arms Of Eve to connect with over a hundred new retailers and turn these connections into lasting partnerships.

Arms Of Eve’s Need to Connect with American Retailers

Before JOOR, Arms Of Eve conducted their wholesale business through in-person showrooms, by email, and via an internal B2B site managed by their ERP system. Their order management and payment processing process was cumbersome and manual, significantly impacting their operational efficiencies and retail collaboration. While showrooms catered well to their Australian clients, traditional in-person appointments failed to resonate with American clients who preferred to do business on JOOR.

Finding New Retail Partners on JOOR  and Driving Wholesale Growth

JOOR has more brands and retailers than any other platform on the market—JOOR’s extensive retailer network provides Arms Of Eve access to thousands of buyers across 150 countries.

“With filters for country, zip code, state, and city, I effortlessly target accessory retailers by location and send personalized connection requests straight from JOOR’s retailer directory.   It’s much better than endlessly searching on Google or scrolling through Instagram because I know I am reaching the right store and point of contact.”

“Since joining JOOR, our wholesale sales volume has more than tripled. Thanks to JOOR, we’ve found 129 new retail partners, generating a remarkable increase in our wholesale GMV in less than a year. The revenue from these newfound partnerships now constitutes 77% of our orders on JOOR and nearly 30% of our total wholesale GMV. JOOR has far exceeded our expectations in helping us expand our wholesale reach and increase revenue.”

Strengthening and Maintaining Retail Partnerships

JOOR’s platform allows Arms Of Eve to easily create and share an unlimited number of digital line sheets, allowing them to personalize line sheets for different retailers.

“Our retail partners don’t want PDFs anymore. They say just send me the JOOR link. We love being able to curate our line sheets and merchandise our collection to retailers like a physical store. I recently created a line sheet with the best sellers we had in stock, sent it to all our retailers, and got 10 orders the same day.”

Improved Efficiencies and Real-time  Inventory and Sales Visibility

JOOR’s integration with Arms Of Eve’s ERP system helps the brand achieve real-time inventory visibility for their retail partners and five showrooms across Australia. Once an order is placed on JOOR by a retailer or submitted by a showroom, it automatically syncs back to the brand’s ERP, removing that inventory from the system and eliminating the risk of overselling or stockouts.

“With JOOR, our showrooms have seen a remarkable boost in efficiency and sales. Thanks to JOOR’s order management system, sales reps are effortlessly aligned with each order, providing real-time insights into sales performance,” says Gilmour. “This efficiency allows us to spend less time coordinating and more time closing deals. In fact, sales from our New South Wales showroom have skyrocketed by 100% compared to last year, highlighting the significant impact of JOOR on improving our team’s efficiencies.”

Streamlined Payment Processing  with JOOR Pay

Before JOOR, Arms Of Eve had to manage payments manually, JOOR’s integrated payment solution, JOOR Pay, simplifies payment processing for Arms Of Eve and its retail partners, offering secure and convenient transactions within the platform.

“We use JOOR Pay for all of our wholesale orders. The seamless integration of JOOR Pay with JOOR’s ordering system makes it easy for retailers to submit payments instantaneously, accelerating cash flow and providing us with financial stability to fuel further growth.”


The partnership between Arms Of Eve and JOOR exemplifies the transformative power of using innovative technology to drive business growth. By leveraging JOOR’s digital wholesale platform, Arms Of Eve successfully expanded their market reach through new retail partners, increased wholesale sales volume, and streamlined its operational processes. JOOR also improved their retail buying experience through digital line sheets with real-time inventory updates and in-platform payment processing.

“The new retail partnerships we’ve secured through JOOR underscore the immense value that JOOR brings to fashion brands expanding their wholesale business,” asserts Gilmour. “As we continue to expand our B2B operations, we know it’s not just about growth. It’s about fostering and deepening relationships with our retail partners. With JOOR’s comprehensive suite of wholesale management and expansion tools, we’re equipped to drive revenue, foster collaboration, and achieve unparalleled success.”

The Result


Increase in wholesale sales

Secured 129

New retail partners


Increase in showroom sales

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