JOOR’s Authors

Amanda McCormick Bacal

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Katie Ramsingh

Katie Ramsingh has been a freelance content writer for JOOR since 2024. With over a decade of experience as a fashion copywriter, she enjoys helping global brands and start-ups find their way with words. In recent years, Katie has written for some of the world’s most influential and exciting fashion businesses, including Louis Vuitton, Harvey Nichols, Tommy Hilfiger, Farfetch, Lyst, Whispering Smith, Charles Tyrwhitt, String Ting, July Child and Shein to name a few.

Nico Sterchele

Nico is a marketing leader with 15+ years of international experience across fintech (PayPal, Visa) and a SaaS platform focused on AI-powered visual production at scale. As Senior Director of Marketing at JOOR, he leads Digital and EMEA Marketing initiatives, driving brand growth and demand generation for both fashion brands and retailers, creating impact in the fashion tech and b2b wholesale industry.

How to Tackle Tariffs & Thrive This Coming Market

How Belstaff Achieved an 80% Reduction in Operational Costs and Drives Continued Business Growth with JOOR

How Wholesale B2B Marketplaces Help Fashion Brands Find Buyers

JOOR’s Authors

Amanda McCormick Bacal

Katie Ramsingh

Nico Sterchele