Comparing JOOR vs Shopify B2B

Choosing the right wholesale platform

We've compared JOOR vs Shopify B2B, two of the most popular wholesale platforms. You will learn the key feature differences and which platform will best suit your business. Our analysis is designed to help decision makers like you find the ideal platform to streamline your wholesale fashion operations.

An Informed Decision

As the fashion world embraces digital transformation, it's important for B2B businesses to choose the right online platform for their wholesale needs. It helps brands reach more buyers globally and expand their sales, while helping retailers with assortment planning and wholesale buying.

An ideal platform reduces the hassle of back-and-forth emails and phone calls, making communication and order management easier. It also improves coordination within organizations, making workflows smoother.

Additionally, the right platform allows clients to conduct business both in-person and online, speeding up order approvals. All these benefits lead to increased market reach, efficiency, and profitability for both fashion brands and retailers.


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Main Characteristics
  • B2B platform built atop Shopify’s DTC platform, that enables any merchant to offer consumers and wholesale customers a seamless buying experience through the same platform
  • Global fashion wholesale platform with collaboration tools between brands and retailers, order management, virtual showrooms, digital linesheets, and a comprehensive financial solution
  • Shopify is widely used by brands for D2C sales and by retailers for POS systems, and thus have a familiarity with the platform
  • B2B tools include shipping, logistics, and workflow automations
  • Platform built specifically for the fashion wholesale industry
  • 24/7 Global Support
  1. Customer support by chat and email
  2. Customer support offered in:
  • English
  • French
  • German
  • Italian
  • Spanish
  • Chinese
  • Japanese
  1. 12 global offices
  2. Onsite assistance at key shows and market appointments


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Shopify B2B
  • Brands
    • Must have Shopify Plus plan (monthly subscription fee)
    • Variable fee for more complex, higher volume business structures
    • Shopify Plus Partner fees for custom development
    • Additional costs for theme purchases, third-party apps, and tax automation
  • Retailers
    1. Free access to place orders from brands on Shopify B2B
  • Brands
    1. Annual platform fee based on the number of users
    2. No additional fee based on business volume
  • Retail Partners
    1. Annual platform fee based on the number of users
  • Lite Retailers
    1. Free access to place orders from brands on JOOR

Best for

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Shopify B2B
  • Merchants that already use Shopify for their DTC business
  • SMB customers who want a wholesale platform that’s linked to their DTC store and don’t need a lot of B2B features
  • Fashion brands and retailers
  • SMB clients with plans to expand globally
  • Enterprise clients with different departments and many users that would benefit from advanced user permissions
  • Brands looking to grow their wholesale business with a platform catered to B2B order management

Brand & Retailer Network

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Shopify B2B
14,000+ brands, 600,000+ buyers
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Accessories
  • Beauty and Cosmetics
  • Food and Beverage
  • Consumer Electronics
  • Toys
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Bridal
  • Accessories
  • Beauty
  • Jewelry
  • Swimwear
  • Intimates


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Shopify B2B
  • US/Canada
  • Europe
  • Middle East
  • South America
  • APAC
  • US/Canada
  • Europe
  • Middle East
  • South America
  • APAC


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Shopify B2B
  • ERP Partners
  • Microsoft
  • NetSuite
  • Infor
  • Acumatica
  • Brightpearl
  • A2000
  • AIMS 360
  • Apparel21
  • ApparelMagic Cloud
  • ApparelMagic Desktop
  • Blast Ramp
  • Bright Pearl
  • Cegid
  • Centric
  • Cin7
  • DModa
  • eSolver
  • Fashion Flow
  • Fastmag
  • Full Circle
  • Genesis
  • Indigo8
  • It’s Perfect
  • Just Fashion
  • Left Foot Software
  • Momentis
  • N41
  • NetSuite
  • Niche
  • QuickBooks
  • RLM
  • Seams
  • Stitch Labs
  • Shopify
  • TAPS
  • Trade Gecko
  • Uphance
  • Vantage Point
  • Visual Next
  • VSR
  • WinFashion
  • Zedonk
  • PLMs
  • Accounting
  • POS Systems
  • GraphQL APIs


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Shopify B2B
  • Virtual Showroom
  • Digital Linesheets
  • 360° Imagery
  • Virtual Tradeshows
  • Shoppable Presentations
  • Inventory Management
  • Order Management
  • Delivery Management
  • Currencies
  • 19 countries
  • 135+ currencies
  • Checkout Methods
  • Credit card, net terms, Apple Pay
  • Credit card, net terms, bank transfer, PayPal
  • Global Financing Solution
  • Advanced Account & Privacy Settings
  • Brand App
  • Retail App
  • Assortment Planning
  • 24/7 Customer Support

Pros & Cons

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Shopify B2B
  • Shopify is widely used by brands for D2C sales and by retailers for POS systems
  • B2B tools include shipping, logistics, and workflow automations
  • 24/7 global customer support by chat and email in numerous languages
  • JOOR Pay and JOOR Capital offer advanced financial support as well as cross-border transactions in 150 countries and 135 currencies
  • JOOR’s platform behaves similarly to an ecommerce shopping experience, making it easy and intuitive to use
  • Largest network of brands and retailers on the market (14,000+ brands, 600,000+ buyers)
  • Blended stores restrict customization for B2B
  • Additional features require installing 3rd party plug-ins or custom development
  • Orders have a maximum of 500 line items
  • Does not offer shipping management
  • Does not offer the ability to run promotions or discounts


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Shopify B2B
  • Email
  • N/A
  • Data Integrations Team
  • Hours
  • 24/7 (chat only)
  • 24/7 (via chat, email, and phone)
  • Phone
  • N/A
  • +1 (212) 673-3970
  • Offices
  • Los Angeles
  • Ottawa
  • Bengaluru
  • Singapore
  • Stockholm
  • Dublin
  • New York
    Los Angeles
  • In-App Chat

Access to the platform / Devices

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Shopify B2B
  • Web Browser
  • iOS Brand iPad App
  • iOS Retail iPad App

What clients say

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Shopify B2B
  • “We’re using Shopify Plus to run a very specific B2B store theme and website. Thanks to features such as Shopify Plus’s native B2B companies profiles, we can set up a new retailer in the wholesale website to make the user experience highly personalized to that customer.” -Kulani Kinis

  • “B2B on Shopify allows us to engage with these customers in a new way—kind of like a typical DTC customer but for B2B.” -Brooklinen
  • “All my vendors think it's terrific. The best part is that I can focus on my business when I get back from market, instead of writing orders.”  -Harrods
  • “Adopting JOOR is so easy because it offers simplicity, speed, and efficiency, which are the key elements for any buyer.”  -Printemps
  • “JOOR is changing our lives! With short deadlines imposed to the sales team, JOOR allows us to instantly capture and finalize orders to start the production in time.” -Loewe
  • “With JOOR, all we need is an iPad to book orders and their follow-up tools to achieve faster order confirmations. This has led to a huge transformation for our business and great success.” -R+A
  • “[With JOOR], we are interacting with bigger global partners [as well as those at] the boutique level.  When we started we had around 500-600 partners, and out of those 90% of them already were connected to JOOR. We made life easier for our clients and for ourselves. In wholesale, JOOR is a vital organ and I don’t think that many of us are able to live without it today.” -Stand Studio


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Shopify B2B
  • N/A
  • 🏆 AI Global Media Awards 2023 - Most Innovative Wholesale Management Platform
  • 🏆 Pay360 Awards Finalist 2023 - Best B2B Payments Program
  • 🏆 Draper’s Awards 2022 - Tech Innovator of the Year
  • 🏆 Retail Touchpoints Awards 2022 - Best Marketplace Strategy & Technology
  • 🏆 Glossy Fashion Awards 2021 - Best Digital Event Series

Languages Supported

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Shopify B2B
  • English
  • English
  • French
  • German
  • Italian
  • Spanish
  • Chinese
  • Japanese

Company address

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Shopify B2B
  • 151 O’Connor St Ground floor, Ottawa, ON K2P 2L8, Canada
  • 1239 Broadway, New York, NY 10001

5 Unique Things You Can Do With JOOR 

1) Advanced user permissions

JOOR provides users with advanced permission settings that enable them to set restrictions based on factors like geographical location, department, or customer account. Users can also specify access privileges for managing accounts, connections, inventory, linesheets, orders, and styles. JOOR allows for granular-level permission granting, allowing customization to meet the unique requirements of each user. This flexibility proves valuable for clients with multiple departments, offering enhanced control and adaptability.

2) Advanced assortment planning

JOOR provides retailers with advanced assortment planning tools that assist in managing size allocation by store locations and product attributes. Additionally, the platform gives retailers the ability to find, connect with, and shop from any brand available on JOOR, all from a single account.

3) Shoppable presentations

JOOR offers a presentation tool that enables brands to create shoppable lookbooks using rich multimedia, personalized for specific retailers. Additionally there are chat and commenting functions, allowing the brand to collaborate with buyers on product selections.

4) Full suite payment system and financing solution

JOOR simplifies collecting payments from retailers by accepting all major payment types (credit cards, bank transfers, PayPal, and net terms) through JOOR Pay, and offers financing through JOOR Capital

  • With solutions like JOOR Pay and JOOR Capital, JOOR facilitates cross-border transactions in 150 countries and 135 currencies

5) JOOR Passport: Virtual Tradeshows

JOOR collaborates with renowned tradeshows across the globe to host online fashion events that retailers can shop from. By integrating virtual showrooms, brands and retailers can discover, collaborate, and transact from anywhere in the world, organically building the largest curated global fashion marketplace.


While the idea of managing DTC and B2B together could be appealing, Shopify’s B2B execution lacks features that are essential for fashion brands and retailers to work together. JOOR is a far more robust wholesale solution that offers greater functionality for brands who are looking to benefit from a virtual showroom, shoppable lookbooks, collaboration tools, and global 24/7 customer support.

JOOR outshines Shopify B2B with the following features:

  • Comprehensive wholesale platform tailored to the needs of the fashion industry
  • Multiple languages in-platform
  • Global customer support via chat, email, and phone
  • Global financial services
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