JOOR Passport FAQ

What happens during the event?

JOOR Passport is a curated marketplace for retailers to discover you virtually. It aggregates all the industry’s best fashion events and with a single JOOR log-in buyers can connect with brands.  It includes advanced search functionality, curated categories and an engaging interface.

Will all my information be public?

No, not all your information will be public. You have complete control over who sees what based on the retail connection requests you initiate or accept. Your profile, including basic information and lookbooks, will be public.

Connected Retailers: a connected retailer, which you have previously approved, will be able to shop your linesheets per the normal JOOR process as if you would have shared your URL.

Unconnected Retailers: an unconnected retailer will only see your public profile and will need to send a connection request. These requests need to be approved by you before the retailer gains access to your linesheets and pricing.

Pre-connection: As a participating brand, you will have an opportunity to pre approve retailers before the event. We will share a list of curated retailers who have confirmed attendance so you can pre approve them in bulk. By doing this in advance, you are automatically approving buyers who click to connect during and after the show launch. This ensures they gain access to your linesheets and pricing faster.

Who is eligible to attend?

Brands can request participation in any JOOR Passport Event. If your brand would like to apply to our Passport Events, please complete this form, and the show organizers will confirm eligibility.

How much does it cost?


Prices by event vary. JOOR Pro brands accepted into Passport Events will receive a discounted exhibitor rate.

What do I need to do pre-event?


— Invite all your existing retail partners to shop your virtual booth.
— Keep an eye open for additional connection requests from retailers pre-event to ensure you are accepting those retailers for whom you would like to make your collections visible.
— Make sure your profile page and most current linesheet are updated before the show live date.

Can I participate in multiple events?

Yes!  We encourage it! Each trade show invites their own audience of retailers, so this is a great way to extend your reach.