Comparing JOOR vs NuOrder  

Choosing the right wholesale platform

In this competitive breakdown, we aim to provide valuable insights and comparisons between two prominent B2B fashion wholesale platforms: JOOR and NuOrder.

Our analysis will focus on various aspects such as features, user experience, pricing models, integrations, and customer support.

An Informed Decision

Choosing the right wholesale management platform is essential for fashion brands and retailers looking to efficiently operate and grow their wholesale channel. While the B2C fashion industry has utilized online ordering and processing for years, the wholesale industry is still adopting these digital technologies.

Now, more than ever, wholesale needs to embrace digital transformation in order to keep up with innovation, maximize revenue streams, and drive growth. By digitalizing wholesale operations, businesses can increase the speed of their decision-making and operations, critical to succeed in today’s fast-paced market.


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Main Characteristics
  • Fashion wholesale platform primarily in the US with collaboration tools, order management, virtual showrooms, digital linesheets, and in-platform marketing/promotions
  • Global fashion wholesale platform with collaboration tools, order management, virtual showrooms, digital linesheets, and an integrated comprehensive financial solution designed to improve cash flow
  • Manage your entire wholesale business in one place
  • Platform offered in 13 languages
  • Offices in LA and NY
  • Manage your entire wholesale business in one place
  • Platform offered in 10 languages
  • 12 global offices across US, Europe and APAC
  • 24/7 Customer Support via chat and email
  1. Average response time of 20 seconds
  2. Customer Support offered in:
  • English
  • French
  • German
  • Italian
  • Spanish
  • Chinese
  • Japanese
  • Onsite assistance at key tradeshows and market appointments


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  • N/A
  • Brands: 
    Annual platform fee based on the number of users
  • Retail Partners: 
    Annual platform fee based on the number of users
  • Lite Retailers: 
    Free access to place orders from brands on JOOR

Best for

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  • US-based brands and retailers
  • Sports and Outdoor brands
  • Brands that offer promotions and need in-platform marketing capabilities
  • Luxury and Contemporary fashion companies
  • Sports and Outdoor brands
  • Brands and retailers with a global presence
  • Brands that would like to take advantage of a full suite payment solution
  • SMB clients with plans to expand globally
  • Enterprise clients with different departments and many users that would benefit from advanced user permissions

Brand and Retailer Network

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3,000+ brands, 500,000 buyers
14,000+ brands, 600,000+ buyers
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Beauty
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Bridal
  • Accessories
  • Jewelry
  • Swimwear


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  • US/Canada
  • Europe
  • US/Canada
  • Europe
  • Middle East
  • South America
  • APAC


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  • ERP Partners
  • A2000
  • AIMS
  • Amazon S3
  • ApparelMagic Cloud
  • ApparelMagic Desktop
  • Blast Ramp
  • Full Circle
  • Lightspeed Retail POS
  • NetSuite
  • Office MasterSystem
  • QuickBooks Online x NuORDER
  • RLM
  • Shopify
  • Zedonk
  • A2000
  • AIMS 360
  • Apparel21
  • ApparelMagic Cloud
  • ApparelMagic Desktop
  • Blast Ramp
  • Bright Pearl
  • Cegid
  • Centric
  • Cin7
  • DModa
  • eSolver
  • Fashion Flow
  • Fastmag
  • Full Circle
  • Genesis
  • Indigo8
  • It’s Perfect
  • Just Fashion
  • Left Foot Software
  • Momentis
  • N41
  • NetSuite
  • Niche
  • QuickBooks
  • RLM
  • Seams
  • Stitch Labs
  • Shopify
  • TAPS
  • Trade Gecko
  • Uphance
  • Vantage Point
  • Visual Next
  • VSR
  • WinFashion
  • Zedonk
  • PLMs
  • Accounting
  • POS Systems
  • GraphQL APIs


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  • Virtual Showroom
  • Digital Linesheets
  • Virtual Tradeshows
  • Inventory Management
  • Order Management
  • In-Platform Promotions
  • Marketing Campaigns
  • Checkout Methods
  • Credit card (US only)
  • Credit card, net terms, bank transfer, PayPal (all global)
  • Payment FX
  • Payment Net Terms
  • (Net 60)
  • Global Financing Solution
  • US, Canada, UK, Australia, New Zealand
  • US, UK, Germany, Spain, Netherlands, Poland
  • Advanced Account & Privacy Settings
  • Brand App
  • Retail App
  • 24/7 Customer Support

Pros & Cons

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  • Ability to reorder with 1-click and send order links via email
  • Easy import/export and self serve options
  • Acquired by Lightspeed Commerce—offering integrated B2B solution for brands using Lightspeed POS system
  • 24/7 global customer support by chat and email in numerous languages
  • JOOR Pay and JOOR Capital offer advanced financial support as well as cross-border transactions in 150 countries and 135 currencies
  • JOOR’s platform behaves similarly to an ecommerce shopping experience, making it easy and intuitive to use
  • Largest network of brands and retailers on the market (14,000+ brands, 600,000+ buyers)
  • Only offers support 6am-1am PST, 9am-6pm AEST
  • Platform has features which require more in-depth experience with technology to utilize
  • Limited user permissions makes it difficult for enterprise brands to control account configurations
  • JOOR retailers have to copy an order they wish to reorder and resubmit it
  • Buyers must create a JOOR login to place orders


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  • Email
  • Data Integrations Team
  • N/A
  • Dedicated Customer Support Manager
  • N/A
  • Phone
  • +1 (310) 904-6098
  • +1 (212) 673-3970
  • Hours
  • 6am - 1am PST, 9am -6pm AEST
  • 24 hours a day, 7 days a week
  • Offices
  • New York
  • Los Angeles
  • New York
    Los Angeles
  • In-App Chat

Access to the Platform / Devices

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  • Web Browser
  • iOS Brand Mobile App
  • iOS Brand iPad App
  • iOS Retail iPad App

What Clients Say

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  • “We’re excited to partner with NuORDER and leverage their capabilities, such as a digital market tool. Having a tool with shared visual information allows buyers and brands to work much more effectively together.” -Nordstrom
  • “Zoom meetings and using the NuORDER tools allow us to maintain the same interaction and intimacy that we had when we were doing in-person appointments.” -Hammitt
  • “Storytelling is extremely important for our brand and the whiteboard allows us to easily build digital assortments that give life to the theme of each delivery and season.” -Mizzen & Main
  • “All my vendors think it's terrific. The best part is that I can focus on my business when I get back from market, instead of writing orders.”  -Harrods
  • “Adopting JOOR is so easy because it offers simplicity, speed, and efficiency, which are the key elements for any buyer.”  -Printemps
  • “JOOR is changing our lives! With short deadlines imposed to the sales team, JOOR allows us to instantly capture and finalize orders to start the production in time.” -Loewe
  • “With JOOR, all we need is an iPad to book orders and their follow-up tools to achieve faster order confirmations. This has led to a huge transformation for our business and great success.” -R+A
  • “[With JOOR], we are interacting with bigger global partners [as well as those at] the boutique level.  When we started we had around 500-600 partners, and out of those 90% of them already were connected to JOOR. We made life easier for our clients and for ourselves. In wholesale, JOOR is a vital organ and I don’t think that many of us are able to live without it today.” -Stand Studio


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  • N/A
  • 🏆 AI Global Media Awards 2023 - Most Innovative Wholesale Management Platform
  • 🏆 Pay360 Awards Finalist 2023 - Best B2B Payments Program
  • 🏆 Draper’s Awards 2022 - Tech Innovator of the Year
  • 🏆 Retail Touchpoints Awards 2022 - Best Marketplace Strategy & Technology
  • 🏆 Glossy Fashion Awards 2021 - Best Digital Event Series

Languages Supported

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English, French, German, Italian, Spanish, Chinese, and Japanese

Company Address

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1901 Avenue of the Stars Suite #175M, Los Angeles, CA 90067
1239 Broadway, New York, NY 10001

3 Unique Things You Can Do With JOOR

1) Full suite payment system and financing solution 

JOOR simplifies collecting payments from retailers by accepting all major payment types (credit cards, bank transfers, PayPal, and net terms) through JOOR Pay, and offers financing through JOOR Capital.

  • JOOR facilitates cross-border transactions in 150 countries and 135 currencies
  • By streamlining the invoicing and payments process, JOOR Pay helps to ensure timely receipt of payment and improve cash flow

2) JOOR Passport: Virtual tradeshows

Leveraging collaborations with top industry tradeshows, JOOR hosts online fashion events directly on their platform. Virtual showrooms redefine shopping for brands and retailers, allowing them to connect and transact from anywhere in the world. With 14,000+ brands and 600,000+ buyers spanning 150+ countries, JOOR has the top online fashion tradeshow collection.

3) Advanced user permissions

JOOR has advanced permission settings which allow users to determine user restrictions based on geographical location, department, or customer account, as well as specify who has access to managing accounts, connections, inventory, linesheets, orders, and styles. With JOOR, you are able to drill down and grant permissions at a granular level, making it very customizable to a specific user. This is valuable for discerning clients and enterprise brands with many departments.


NuOrder offers opportunities for marketing and promotions within the platform, but if brands and retailers want an easy-to-use, powerful global wholesale platform with 24/7 global customer support, JOOR is the clear winner.

JOOR outshines NuOrder with the following features: 

  • 24/7 customer support 
  • Multi-language global support
  • Financial services, including payment processing and financing
  • Comprehensive user permissions and account settings
  • Most robust network with 14,000 brands and 600,000 buyers operating on the platform including the world’s most renowned brands and retailers  
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