Brands
min read
|
December 1, 2022

Up Close with Gaâla: Slow, Sustainable Luxury Fashion

Gaâla, a sustainable luxury fashion brand, pairs vintage silhouettes with a modern design sensibility. Made solely from deadstock and remnants, each piece is long-wearing and exclusive. “Gaâla’s apparel is unique,” says Kelly de Gaalon, co-founder of Gaâla. “We combine the nostalgia of time-honored silhouettes with contemporary designs for the modern yet feminine woman.” 

Up Close with Gaâla: Slow, Sustainable Luxury Fashion
Table of Contents
Up Close with Gaâla: Slow, Sustainable Luxury Fashion

When Kelly de Gaalon launched Gaâla with her husband, Alexander Zhalezka, they built sustainability into their brand from the ground up, choosing to create their collections from deadstock and fabric leftovers. Gaâla’s production model avoids the environmental damage manufacturing can cause. Instead, tailors repurpose luxurious deadstock fabric to craft limited numbers of pieces by hand. Their process minimizes waste, reduces landfill, and ensures talented craftspeople earn a fair wage.

Gaâla pairs vintage silhouettes with a modern design sensibility. Each piece is long-wearing and unique; the limited nature of deadstock means only a few can be made. Classically French in style with a contemporary twist, the Gaâla brand is for women who want to combine their love of timeless fashion with a commitment to sustainability. We had a chance to talk to Kelly about her approach, inspirations, and plans for the future.

Tell us a little bit about your approach.

Our vision is to create beautiful and responsibly crafted styles for professional and everyday wear without compromising sustainability. Gaâla’s apparel is unique: we combine the nostalgia of time-honored silhouettes with contemporary designs for the modern yet feminine woman. Our customers don’t need to choose between being stylish or being timeless: our collections can be both.

What was the inspiration for your most recent collection?

Our latest collection is ‘Cooler Days’. Launched in early September, it is a seamless segue into the freshness of the approaching fall season. We know not everyone is ready to say goodbye to summer, so we want the collection to soften the transition, by inspiring a wardrobe refresh and challenging us to find new ways to wear the items we love most all year round.

Do you have any particular favorite pieces from the new collection?

The Kara dress is close to my heart  -- it was inspired by a vintage silk slip dress that belonged to my grandmother. Then there’s the Estelle dress, one of the first dresses I ever designed. To this day, it remains our top best-seller. It’s a signature dress beloved by our community, and I believe it is destined to become a treasured keepsake.

What led you to work with JOOR?

JOOR’s proposition is a strong one: a global network of retailers, brands, and tools to support sales analytics on both sides. We have an incredible following, with sales coming in from all corners of the world on our website, however, there is just something special about the experience with and spirit of independent retailers. Where some brands are taking everything in house, or staying solely online, we feel strongly about wanting to deliver a blend of online and offline brand experiences. We are so excited to be going into retail, and developing long-lasting retail partnerships – and doing all of it with JOOR.

What’s up next? Do you have any big plans for the future?

Yes! We have exciting plans: we’re opening up another workshop in Lithuania next year. Since our launch, Gaâla has been working exclusively on a pre-order basis. But as the demand for our apparel grows, we appreciate that we have to expand to be best able to meet our customers’ needs. We will continue to work on a pre-order basis: it helps us avoid overproduction and waste. But our community will be delighted to discover that we will soon be carrying stock of select designs.

What would you say to aspiring designers, to young people starting out in the industry?

Founding and running a fashion brand is a lot of hard work. The market is full of heavy competition. It’s a very challenging business, but at the same time it is a rewarding and fulfilling journey. Try to find what sets your business, your dreams, apart from the others in the long terms, and capitalize on that. In a world that follows trends, find your foundation and stay true to it.

Request a demo, and see how JOOR can help your business thrive.

Tina Baxter
JOOR Fashion Consultant
Up Close with Gaâla: Slow, Sustainable Luxury Fashion

Looking to boost your fashion wholesale sales? What are the key strategies? Learn more in our new guide.

Related Insights

Wholesale vs Retail Pricing: A Balancing Act for Fashion Brands
Wholesale management
This is some text inside of a div block.
4
min read
|
May 10, 2024

Wholesale vs Retail Pricing: A Balancing Act for Fashion Brands

Balancing wholesale and retail pricing is an ongoing process requiring patience, adaptability, and collaboration. Discover how fashion brands can navigate the complexities of wholesale vs retail pricing to optimize profitability and maintain pricing integrity.

How to Liquidate Excess Clothing Inventory & Unsold Products
Brands
This is some text inside of a div block.
10
min read
|
May 9, 2024

How to Liquidate Excess Clothing Inventory & Unsold Products

Effectively liquidating excess clothing inventory and unsold products in the fashion and clothing industry requires strategic planning, innovative marketing tactics, and efficient inventory management. Join us as we explore strategies to successfully reduce and manage surplus clothing inventory.

Towards Sustainable Retail: A Call to Standardize Practices for a Thriving Future
Brands
This is some text inside of a div block.
10
min read
|
May 3, 2024

Towards Sustainable Retail: A Call to Standardize Practices for a Thriving Future

What might be the best path forward for sustainable fashion? Standardized sustainability guidelines could be a gamechanger, creating greater efficiency and transparency while growing consumer trust. Dive into our latest blog to learn more about the state of sustainability in retail.

Transform your wholesale business with JOOR.
Get a demo today.

Request a Demo