Imagine the traditional wholesale process, with all the added benefits of an upgrade to our current vastly virtual environment. That’s digital wholesale, B2B buying and selling through the medium of an advanced virtual platform.
Digital wholesale is transforming the way fashion brands and retailers connect, communicate, and transact. By bringing every stage of the wholesale process into one centralized platform, these systems eliminate the inefficiencies of traditional methods—making it easier to scale, track, and strengthen brand–retailer relationships. From product discovery and digital virtual showrooms to data-backed decisions and simplified reordering, digital wholesale is designed to drive smarter, faster growth.
Digital Wholesale at a Glance:
Imagine the traditional wholesale process, with all the added benefits of an upgrade to our current vastly virtual environment. That’s digital wholesale.
First, brands create digital versions of the items in their collection. Today’s technological tools can make a collection come alive on the screen with 360° images and zoomable views providing all the details, while dynamic hi-res video demonstrates the way fabric moves and falls.
Augmented Reality (AR) can superimpose images for a composite view, and 3D rendering adds a photorealistic touch. Once their collection is ready, brands can curate online showrooms and personalized presentations, make virtual appointments with buyers, offer customized linesheets, and even generate invoices and collect payment—all online.
For their part, retailers can browse their connected brands’ digital collections and search for items which suit their aesthetic. Retailers can stay up-to-date with their favorite brands and make intriguing new discoveries without the stress and cost of travel. In addition, retailers can review linesheets, meet with brand representatives to discuss scheduling and other details, and fully plan their assortments completely virtually. They can also research, place orders, and even pay invoices all in platform.
Digitalization streamlines the wholesale process for the benefit of both brands and retailers. Digital wholesale extends the comfort, convenience, and efficiency of personal shopping to the B2B wholesale world so brands and retailers can expand their network while conducting business from anywhere in the world, 24/7.
JOOR is the world’s leading curated B2B wholesale platform, connecting over 620,000 retailers across 150 countries with more than 14,000 brands spanning 53 product categories. Our powerful network and end-to-end digital tools are designed to streamline the buying experience, unlock new opportunities, and drive smarter growth. Ready to transform your wholesale strategy?
Find out how JOOR can improve your wholesale experience. Sign up for a retailer account or book a demo.
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