Industry-wide sales data from analysts and trade groups can certainly paint the big picture. But don’t you wish you could dig a little deeper, and understand the real ‘what’ and ‘how’ behind the bird’s eye view?
Industry-wide sales data from analysts and trade groups can certainly paint the big picture. But don’t you wish you could dig a little deeper, and understand the real ‘what’ and ‘how’ behind the bird’s eye view?
JOOR publishes its Trend Edit to help brands and retailers do just that. With data-driven stories compiled from 8600+ brands in 53 categories, 200,000+ retailers in 144 countries, 2,300 daily connections, and $29B in lifetime GMV.
Here’s 3 ways our wholesale community can benefit:
1. Wholesale trends give brands a drilled-down view into what consumers are buying, and a way to predict what they will buy in the future
Savvy retailers and brands can take note of these consumer passions to help define the next steps of style. Of course, great designers and buyers know what their customers will love--and data should never lead their process. But data can add great value when it informs their judgement, as Kate Spade CMO, Marry Renner Beech shares in this Glossy podcast.
2. Wholesale trends help brands keep tabs on their retail partners’ strategic priorities.
Curation, personalization, stories and fun--these days, retailers’ in-store strategies for building customer loyalty and engagement are constantly on the move. Wholesale insights help brands track how these changing strategies impact on assortment choices and buying patterns.
3. Wholesale trends help brands and retailers benchmark themselves against their peers.
Our industry is in a time of rapid transformation. Access to an industry average of metrics around key processes can give a clearer picture of your business’ competitive differentiators--as well as the areas where you still need to work. As McKinsey’s recent work around go-to-market has pointed out, access to such information can make the difference between surviving, and thriving.
JOOR’s insights can help set up industry partners to make their smartest and most strategic decisions. To get free access to his valuable data, access the full report here.
Looking to boost your fashion wholesale sales? What are the key strategies? Learn more in our new guide.
Learn how a B2B fashion marketplace like JOOR helps your wholesale fashion brand overcome scaling challenges. Maximize resources, build retailer relationships, and enhance distribution to drive growth in the global wholesale fashion market.
Explore the key differences between price sheets and line sheets in wholesale fashion. Optimize product showcasing and sales strategies with clear pricing details and captivating visuals. Enhance buyer experience and streamline ordering process effectively.
Unlock profitability by understanding the difference between markup and margin. Learn to calculate and apply these strategies to optimize pricing and maximize profits in the wholesale fashion market.