Comparing JOOR vs Fashion Cloud

Choosing the right wholesale platform

We've analyzed two top platforms, JOOR and Fashion Cloud, considering key feature differences, cost, integrations with other systems, level of customer support, and more.

This analysis will provide you with the information you need to make an informed decision and find the right platform to meet your business goals.

An Informed Decision

While online ordering and processing have transformed B2C buying and selling, the wholesale industry has been slower to adapt. But now, it's essential for businesses to take their wholesale operations online to keep up with innovation and make the most of the efficiencies provided by real-time order management. By adopting digital technologies, businesses can make quicker decisions and streamline their operations in today's fast-paced markets. This will help brands and retailers drive growth in a constantly changing environment, simplifying processes for streamlined orders and increased profits.


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Main Characteristics
  • German-based fashion wholesale platform which started as a content management system for retailers, but diversified into a B2B platform for brands and retailers to place orders
  • Global fashion wholesale platform with collaboration tools, order management, virtual showrooms, digital linesheets, and an integrated comprehensive financial solution designed to improve cash flow
  • Access to marketing materials and product data directly from the supplier for use in campaigns or for integration into ERP systems
  • Mobile shop assistant that allows brands to share current stock availability and enable direct reordering on the sales floor
  • Manage your entire wholesale business in one place
  • Platform offered in 10 languages
  • 12 global offices across US, Europe and APAC
  • 24/7 Customer Support via chat and email
  1. Average response time of 20 seconds
  2. Customer Support offered in:
  • English
  • French
  • German
  • Italian
  • Spanish
  • Chinese
  • Japanese
  • Onsite assistance at key tradeshows and market appointments


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Fashion Cloud
  • Brands
    • Annual platform fee based on the number of users
  • Retailers
    • Annual platform fee based on the number of users
    • 3 pricing tiers
  • Brands
    • Annual platform fee based on the number of users
  • Retail Partners:
    1. Annual platform fee based on the number of users
  • Lite Retailers:
    1. Free access to place orders from brands on JOOR

Best for

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Fashion Cloud
  • German-based brands and retailers
  • Retailers that want to download images, logos, and product data from their brands
  • Brands and retailers with a global presence
  • SMB clients with plans to expand globally
  • Enterprise clients with different departments and many users that would benefit from advanced user permissions
  • Luxury and Contemporary fashion companies
  • Sports and Outdoor brands
  • Brands that would like to take advantage of a full suite payment solution

Brand & Retailer Network

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Fashion Cloud
700 brands, 25,000 buyers
14,000+ brands, 600,000+ buyers
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Bridal
  • Jewelry
  • Accessories


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Fashion Cloud
  • Europe
  • US/Canada
  • Europe
  • Middle East
  • South America
  • APAC


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Fashion Cloud
  • ERP Partners
  • ACA
  • Softwear
  • SRS Storeinfo
  • Easypos
  • K3
  • Store Contrl
  • advarics
  • Hiltes
  • Intelligix
  • Microsoft Navision
  • prohandel
  • A2000
  • AIMS 360
  • Apparel21
  • ApparelMagic Cloud
  • ApparelMagic Desktop
  • Blast Ramp
  • Bright Pearl
  • Cegid
  • Centric
  • Cin7
  • DModa
  • eSolver
  • Fashion Flow
  • Fastmag
  • Full Circle
  • Genesis
  • Indigo8
  • It’s Perfect
  • Just Fashion
  • Left Foot Software
  • Momentis
  • N41
  • NetSuite
  • Niche
  • QuickBooks
  • RLM
  • Seams
  • Stitch Labs
  • Shopify
  • TAPS
  • Trade Gecko
  • Uphance
  • Vantage Point
  • Visual Next
  • VSR
  • WinFashion
  • Zedonk
  • PLMs
  • Accounting
  • POS Systems


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Fashion Cloud
  • Virtual Showroom
  • White label Showroom
  • 360° Imagery
  • Digital Linesheets
  • Virtual Tradeshows
  • Shoppable Presentations
  • Inventory Management
  • Order Management
  • Global Checkout Solution
  • Global Financing Solution
  • Brand App
  • 24/7 Customer Support

Pros & Cons

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Fashion Cloud
  • Easily share marketing and product materials with retailers
  • Easily check stock and reorder
  • 24/7 global customer support by chat and email in numerous languages
  • JOOR Pay and JOOR Capital offer advanced financial support as well as cross-border transactions in 150 countries and 135 currencies
  • JOOR’s platform behaves similarly to an ecommerce shopping experience, making it easy and intuitive to use
  • Largest network of brands and retailers on the market (14,000+ brands, 600,000+ buyers)
  • Only have customer support in English and German
  • No financial services
  • Fashion Cloud is a content management platform first, and there is less customization when creating a virtual showroom
  • Does not have a white label showroom option
  • Content management system not as robust as Fashion Cloud


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Fashion Cloud
  • Email
  • Data Integrations Team
  • N/A
  • Dedicated Customer Support Manager
  • N/A
  • Phone
  • +49 (0) 40 22 86 24 20
  • +1 (212) 673-3970
  • Hours
  • N/A
  • 24 hours a day, 7 days a week
  • Offices
  • Hamburg
  • Amsterdam
  • New York
    Los Angeles
  • In-App Chat
  • N/A

Access to the Platform / Devices

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Fashion Cloud
  • Web Browser
  • iOS Brand iPhone App
  • iOS Brand iPad App
  • iOS Retail iPhone App
  • iOS Retail iPad App

What Clients Say

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Fashion Cloud
  • “B2B portals for digital orders have not only been important since Corona. The cost of a dedicated solution with setup, maintenance and support means long-term investments. The much more efficient and more pleasant alternative for retailers: Fashion Cloud.”
    -Roy Robson
  • “Fashion Cloud connects brands and retailers. For several seasons we have been sharing extensive content via Fashion Cloud with our retailers, almost doubling the number of downloads compared to our own solution.” -Pierre Cardin
  • “All my vendors think it's terrific. The best part is that I can focus on my business when I get back from market, instead of writing orders.”  -Harrods
  • “Adopting JOOR is so easy because it offers simplicity, speed, and efficiency, which are the key elements for any buyer.”  -Printemps
  • “JOOR is changing our lives! With short deadlines imposed to the sales team, JOOR allows us to instantly capture and finalise orders to start the production in time.” -Loewe
  • “With JOOR, all we need is an iPad to book orders and their follow-up tools to achieve faster order confirmations. This has led to a huge transformation for our business and great success.” -R+A
  • “[With JOOR], we are interacting with bigger global partners [as well as those at] the boutique level.  When we started we had around 500-600 partners, and out of those 90% of them already were connected to JOOR. We made life easier for our clients and for ourselves. In wholesale, JOOR is a vital organ and I don’t think that many of us are able to live without it today.” -Stand Studio


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Fashion Cloud
  • N/A
  • 🏆 AI Global Media Awards 2023 - Most Innovative Wholesale Management Platform
  • 🏆 Pay360 Awards Finalist 2023 - Best B2B Payments Program
  • 🏆 Draper’s Awards 2022 - Tech Innovator of the Year
  • 🏆 Retail Touchpoints Awards 2022 - Best Marketplace Strategy & Technology
  • 🏆 Glossy Fashion Awards 2021 - Best Digital Event Series

Languages Supported

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Fashion Cloud
  • English, German
  • English, French, German, Italian, Spanish, Chinese, and Japanese

Company Address

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Fashion Cloud
  • Hongkongstraße 1, 20457Hamburg, Germany
  • 1239 Broadway, New York, NY 10001

5 Unique Things You Can Do With JOOR  

1) Advanced user permissions

JOOR provides advanced permission settings, so users can define restrictions based on factors like geographical location, department, or customer account. Users can specify access privileges for managing accounts, connections, inventory, linesheets, orders, and styles. JOOR offers the capability to customize permissions and grant access at a granular level, enabling precise control tailored to individual users. This functionality proves invaluable for discerning clients and large-scale brands with multiple divisions.

2) Industry-leading assortment planning

JOOR provides an advanced assortment tool that specifically assists retailers in managing size allocation across different store locations and assigning product attributes. It also gives retailers control to find, connect with, and shop any brand on JOOR from a single account.

3) Customized shoppable presentations

JOOR features a presentation tool for brands to create curated shoppable collections using advanced multimedia options. It offers flexible tools to design lookbooks curated for specific retailers and collaborate with buyers on product selections.

4) Full suite payment system and financing solution 

JOOR simplifies collecting payments from retailers by accepting all major payment types (credit cards, bank transfers, PayPal, and net terms) through JOOR Pay, and offers financing through JOOR Capital

  • JOOR facilitates cross-border transactions in 150 countries and 135 currencies
  • By streamlining the invoicing and payments process, JOOR Pay helps to ensure timely receipt of payment and improve cash flow

5) Access to JOOR Passport

JOOR collaborates with tradeshows and fashion events across the globe to host complimentary virtual shows that retailers can shop from. Virtual showrooms allow brands and retailers to discover, collaborate and transact from anywhere in the world. With over 14,000+ brands and 600,000+ buyers across 150+ countries in their network, JOOR is the premier online hub for a diverse collection of global fashion tradeshows.


Fashion Cloud appeals to brands looking for content management and simple product data exchange. But for brands wanting more immersive showrooms, an advanced payment solution, and robust order management, JOOR is a better choice.  

JOOR outshines Fashion Cloud with the following features:

  • Virtual showroom 
  • Order management
  • Multi-language support
  • Global customer support
  • Global financial services
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