Wholesale Management

Erdem Reduces Order Processing Time by 60% with JOOR

JOOR | Wholesale management Platform

I cannot say enough good things about the team at JOOR. There’s so much engagement and the platform is really responsive. Clients are very involved with the product and it’s great to give feedback and work with the JOOR teams

JOOR | Wholesale management Platform
Managing Director
JOOR | Wholesale management Platform

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

Since using the JOOR platform, we have seen our wholesale business double. JOOR is an invaluable tool that has strengthened our relationships with our retail customers and makes our day-to-day tasks easier and faster.

JOOR | Wholesale management Platform
JOOR | Wholesale management Platform
JOOR | Wholesale management Platform

Erdem, a luxury women’s RTW brand based in London and founded by designer Erdem Moralioglu, quickly gained international acclaim for its bold designs that inspire strength and confidence. As Erdem’s wholesale business grew to over 170 retailers, including Bergdorf Goodman, Saks Fifth Avenue, Selfridges, and Le Bon Marche, Moralioglu recognized the need to streamline his wholesale operations. Enter JOOR, the industry-leading digital wholesale fashion platform that proved to be the catalyst for optimizing Erdem's wholesale business.

Erdem’s Need for a Better Way to Manage Orders

Prior to JOOR, Erdem sellers used one Excel sheet per order for each of their 170+ retailers, leading to hundreds of Excel files per season. Not digitalizing their wholesale ordering process led to significant time lost due to requiring laborious manual effort to complete tasks like tracking orders across departments and obtaining timely approvals from buyers.

In 2020, Erdem realized they needed to invest in a digital fashion wholesale platform to streamline their wholesale ordering process, maintain a competitive edge, and grow their business.

Unlocking the Power of JOOR's Order Management Software

One of the key products that Erdem finds indispensable is JOOR’s order management software. This tool simplifies the creation and approval of orders, offering one centralized platform for Erdem’s entire organization as well as their retail partners.

"At Erdem, JOOR's order management software is indispensable. The ability to customize pricing for enterprise clients, see real-time comments on orders, set precise payment terms, and easily share order confirmations via email has transformed our wholesale operations. JOOR brings a level of efficiency, flexibility, and transparency that aligns seamlessly with our business needs, making it an essential tool for Erdem’s wholesale operations." - Wholesale Manager at Erdem

Erdem collection details within the platform

JOOR’s Seamless Integration with Erdem’s ERP

JOOR's white glove experience during the integration and onboarding process made it easy for Erdem to integrate its ERP system, Zedonk, with JOOR.

As Erdem’s Wholesale Manager explains, “The customer service from JOOR’s integration team was unbelievably hands-on. They were there to help every step of the way. Because JOOR had a pre-built integration with our ERP system, Zedonk, we were able to quickly set up a data sync of customers, styles, linesheets, orders, and inventory between the two platforms, making it easy for product data to flow to JOOR and orders to flow from JOOR to Zedonk.”

Transformative Results and Time Savings

Since adopting JOOR, Erdem experienced a remarkable transformation of its wholesale operations, including substantial time savings.

"With a remarkable reduction of over 60% in order processing time, JOOR has afforded us the opportunity to redirect our focus. Now, we can strategically plan our distribution channels and optimize our growth strategy, channeling our efforts towards broader business priorities." - Wholesale Manager at Erdem

Benefits Erdem Received from Using JOOR:

Erdem's journey with JOOR showcases a remarkable transformation in its wholesale operations. Through streamlined order management, invaluable time savings, and a collaborative platform, JOOR has empowered Erdem to navigate the dynamic fashion landscape with agility and confidence. Embracing JOOR as Erdem’s trusted fashion wholesale platform, their Wholesale Manager eagerly anticipates the future, affirming, “JOOR has proven to be an invaluable technology partner, empowering Erdem to digitalize our B2B ordering process and navigate the intricate landscape of the fashion wholesale industry with unparalleled agility and efficiency."

The Result


Reduction in order processing time

Seamless integration

with Erdem's ERP partner Zedonk

One centralized platform

to view all outstanding and approved orders

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