Comparing JOOR vs Brandboom

Choosing the right wholesale platform

We've done a thorough comparison of two popular platforms, JOOR and Brandboom, focusing on important factors like features, user experience, pricing, integrations, and customer support. Our goal is to help you decide which platform is best for your fashion business needs, so you can make smart choices and succeed in the wholesale market.

An Informed Decision

While online shopping has made things easier for the B2C fashion industry, B2B has been slower to innovate.

The right B2B ecommerce solution should make it easy for buyers and sellers to collaborate on orders in real-time, increasing sales potential. By shifting ordering to online, communication and order management becomes simpler, improving coordination and workflows.

Additionally, the right wholesale platform enables hybrid selling, combining in-person and online order taking for quicker approvals and processing time. Taking the time to choose the right fashion wholesale platform for your business will lead to enhanced market reach, efficiency, and profitability.


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Main Characteristics
  • US-based fashion wholesale platform with digital linesheets, order management, and an AI-driven marketplace
  • Global fashion wholesale platform with collaboration tools, order management, virtual showroom, digital linesheets, and an integrated comprehensive financial solution designed to improve cash flow
  • Brandboom’s free plan allows brands to test the platform before committing
  • Paid plans are budget friendly
  • You can send order links for anyone to submit an order, even without a login
  • Manage your entire wholesale business in one place
  • Platform offered in 10 languages
  • 12 global offices across US, Europe and APAC
  • 24/7 Customer Support via chat and email
  1. Average response time of 20 seconds
  2. Customer Support offered in:
  • English
  • French
  • German
  • Italian
  • Spanish
  • Chinese
  • Japanese
  • Onsite assistance at key tradeshows and market appointments


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  • Brands:
  • Annual platform fee based on the number of users
  • 3 pricing tiers
  • Additional monthly fees for marketplace connections, Shopify inventory sync, and Apparel Magic sync
  • Brands:
    1. Annual platform fee based on the number of users
    2. No charge for marketplace connections
    3. No monthly fee for managing integrations (such as Shopify and Apparel Magic syncing)
  • Retail Partners:
    1. Annual platform fee based on the number of users
  • Lite Retailers:
    1. Free access to place orders from brands on JOOR

Best for

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  • Brands who are looking for a beginner, cost effective wholesale solution
  • Brands with a low volume of orders and products
  • Brands who don’t need a virtual showroom and are only looking to send linesheet order links
  • Brands that don’t need a lot of customer support or integration help
  • Brands seeking showroom and collaboration tools, in addition to digital linesheet functionality
  • Brands who want to connect with retailers without paying a marketplace fee
  • Brands and retailers who are transacting globally or have plans to expand globally
  • Brands who appreciate having a full suite of tools in one platform, from presenting collections through to processing order payment

Brand & Retailer Network

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N/A brands, 200,000 buyers
14,000+ brands, 600,000+ buyers
  • Fashion and Apparel
  • Accessories
  • Fashion and Apparel
  • Sports and Outdoor
  • Footwear
  • Home
  • Bridal
  • Accessories
  • Jewelry
  • Swimwear


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  • US/Canada
  • US/Canada
  • Europe
  • Middle East
  • South America
  • APAC


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  • ERP Partners
  • 4Psite
  • AIMS 360
  • ApparelMagic
  • Blast Ramp
  • SAP
  • Shopify
  • A2000
  • AIMS 360
  • Apparel21
  • ApparelMagic Cloud
  • ApparelMagic Desktop
  • Blast Ramp
  • Bright Pearl
  • Cegid
  • Centric
  • Cin7
  • DModa
  • eSolver
  • Fashion Flow
  • Fastmag
  • Full Circle
  • Genesis
  • Indigo8
  • It’s Perfect
  • Just Fashion
  • Left Foot Software
  • Momentis
  • N41
  • NetSuite
  • Niche
  • QuickBooks
  • RLM
  • Seams
  • Stitch Labs
  • Shopify
  • TAPS
  • Trade Gecko
  • Uphance
  • Vantage Point
  • Visual Next
  • VSR
  • WinFashion
  • Zedonk
  • PLMs
  • Accounting
  • POS Systems


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  • Virtual Showroom
  • Digital Linesheets
  • 360° Imagery
  • Virtual Tradeshows
  • Shoppable Presentations
  • Inventory Management
  • Order Management
  • Order Links
  • In-platform Checkout
  • Credit card, net terms, bank transfer, PayPal (all global)
  • Payment FX
  • Payment Net Terms
  • Global Financing Solution
  • Brand App
  • Retail App
  • Assortment Planning
  • 24/7 Customer Support

Pros & Cons

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  • Brands have the option to request a security deposit for orders
  • Buyers and sellers can request returns 
  • Dedicated data team to help setup your integrations
  • 24/7 global customer support by chat and email in multiple languages
  • Complete wholesale management solution, including virtual showroom and collaboration tools
  • No chat support, only phone support in English
  • Fewer pre-built integrations and have to set up custom integrations by yourself
  • Anyone can place orders via an order link, including unverified buyers
  • Does not have order links
  • Does not offer a free trial period


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  • Email
  • N/A
  • Data Integrations Team
  • Dedicated Customer Support Manager
  • N/A
  • Phone
  • +1 (888) 988-8483
  • +1 (212) 673-3970
  • Hours
  • M - F 7 a.m. - 5 p.m. PST 
  • 24 hours a day, 7 days a week
  • Offices
  • Los Angeles
  • New York
    Los Angeles
  • In-App Chat
  • N/A

Access to the Platform / Devices

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  • Web Browser
  • iOS Brand iPad App
  • iOS Retail iPad App

What Clients Say

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  • “Moving to a digital platform has transformed our sales rep and showroom relationships, putting us in the driver’s seat. Now, we can be proactive and easily make changes anytime from anywhere.” -FSI
  • “If you want to grow and expand your wholesale, and you want to constantly engage and connect with new buyers, Brandboom is definitely the choice.” -Ethik
  • “All my vendors think it's terrific. The best part is that I can focus on my business when I get back from market, instead of writing orders.”  -Harrods
  • “Adopting JOOR is so easy because it offers simplicity, speed, and efficiency, which are the key elements for any buyer.”  -Printemps
  • “JOOR is changing our lives! With short deadlines imposed to the sales team, JOOR allows us to instantly capture and finalize orders to start the production in time.” -Loewe
  • “With JOOR, all we need is an iPad to book orders and their follow-up tools to achieve faster order confirmations. This has led to a huge transformation for our business and great success.” -R+A
  • “[With JOOR], we are interacting with bigger global partners [as well as those at] the boutique level.  When we started we had around 500-600 partners, and out of those 90% of them already were connected to JOOR. We made life easier for our clients and for ourselves. In wholesale, JOOR is a vital organ and I don’t think that many of us are able to live without it today.” -Stand Studio


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  • N/A
  • 🏆 AI Global Media Awards 2023 - Most Innovative Wholesale Management Platform
  • 🏆 Pay360 Awards Finalist 2023 - Best B2B Payments Program
  • 🏆 Draper’s Awards 2022 - Tech Innovator of the Year
  • 🏆 Retail Touchpoints Awards 2022 - Best Marketplace Strategy & Technology
  • 🏆 Glossy Fashion Awards 2021 - Best Digital Event Series

Languages Supported

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  • English
  • English, French, German, Italian, Spanish, Chinese, and Japanese

Company Address

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  • 1111 S Grand Ave, Los Angeles, CA 90015
  • 1239 Broadway, New York, NY 10001

5 Unique Things You Can Do With JOOR

1) Advanced user permissions

JOOR offers sophisticated permission settings that empower users to establish restrictions based on various criteria such as geographical location, department, or customer account. Additionally, users can specify access privileges for managing accounts, connections, inventory, linesheets, orders, and styles. JOOR enables granular permission control, allowing for high levels of customization tailored to individual users. This feature proves invaluable for discerning clients and enterprise brands with diverse departments. For example, if a sales representative only works within North America, the brand can use the geographic restrictions feature, so the sales representative can only see retailers within the North America region.

2) Advanced assortment planning

JOOR provides retailers with advanced assortment planning tools that assist in managing size allocation by store locations and product attributes. Additionally, the platform gives retailers the ability to find, connect with, and shop from any brand available on JOOR, all from a single account.

3) Shoppable presentations

JOOR has a presentation tool ​​that brands can use to create and present curated shoppable collections integrating dynamic multimedia. The platform also has flexible design and communication tools to build presentations for specific retailers and collaborate with buyers on product selections.

4) Full suite payment system and financing solution 

JOOR simplifies collecting payments from retailers by accepting all major payment types (credit cards, bank transfers, PayPal, and net terms) through JOOR Pay, and offers financing through JOOR Capital.

  • JOOR facilitates cross-border transactions in 150 countries and 135 currencies
  • By streamlining the invoicing and payments process, JOOR Pay helps to ensure timely receipt of payment and improve cash flow

5) Access to JOOR Passport

JOOR collaborates with industry leading tradeshows across the globe to host online fashion events that retailers can shop from. Using virtual showrooms, brands and retailers can browse and shop from anywhere in the world. With over 14,000+ brands and 600,000+ buyers across 150+ countries in their network, JOOR offers an unparalleled collection of international fashion events.


Brandboom is well suited for brands looking for a beginner, cost-effective order management platform that allows them to send linesheet order links—but JOOR is a far more robust solution that offers more functionality for brands who are looking to benefit from a virtual showroom, collaboration tools, and global 24/7 customer support. JOOR also does not withhold its retail or brand directory, so buyers and sellers are free to search, view and connect with brands and retailers around the world.

JOOR outshines Brandboom with the following features:

  • Virtual Showroom
  • Free access to brand and retail directories
  • Collaboration tools with buyers
  • Multi-language support
  • Global customer support
  • Global financial services
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