Amanda McCormick Bacal

SVP Marketing & Fashion Director

Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.

Amanda McCormick Bacal's Latest Insights

Wholesale Management

min read

June 21, 2021

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JOOR Fundraise to Fuel Innovation and Expansion in Support of Clients

Amidst the many challenges of the past year, our industry demonstrated its flexibility and fortitude - rapidly adjusting ways of doing business and cramming a decade’s worth of digital progress into a matter of months. Set against this landscape, JOOR remained unwaveringly dedicated to listening to the needs of our clients, assisting them in their digital transformation, and developing innovative solutions to drive the industry forward.