Summer Market Survey Media Release

New York, June 28, 2021 – JOOR, the world’s leading wholesale management platform for Luxury, Fashion and Home, today published the results of an exclusive survey of global fashion brands and retailers which discovered the vast majority of brands and buyers will sell and buy virtually again this summer as we enter the SS22 selling season.

In a positive sign that the global fashion sector is firmly in post-pandemic recovery mode, 90% of surveyed brands announced they will present new collections this summer and 92% of buyers said they will be attending buying appointments in the same period. Plus, almost half of fashion brands (42%) reported they are achieving sales volumes that are even with or greater than pre-pandemic levels.

Instead of returning to former ways of conducting business mostly in-person, the report found that the summer season will reflect a new normal with both brands and buyers electing for a hybrid model of virtual selling supporting in-person appointments. A significant 98% of brands will use virtual selling this summer with 89% of retailers saying they will be using virtual buying.

“Amidst the many challenges of the past year, the fashion industry has demonstrated its flexibility and fortitude - rapidly adjusting ways of doing business and accelerating digital adoption,” said Kristin Savilia, CEO of JOOR.  “While brands and retailers are keen to return to in-person showroom appointments, neither group is willing to give up the efficiency and extended reach of virtual selling.  This new hybrid approach is why we see clients using JOOR to support both physical appointments via our iPad app and virtual selling via our cloud-based desktop platform.”

JOOR’s market survey, which included responses from over 500 global fashion brands and retailers, also discovered that 85% of buyers surveyed have a medium or high interest in discovering new brands at the moment. This appetite for newness is supported by the fact that 86% of retailers have less than half of their inventory as carryover styles, indicating an interest in offering their customers new styles and trends.

The complete report, entitled ‘JOOR – How Brands and Retailers are Approaching Market this Summer’ can be viewed by clicking here

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About JOOR 

JOOR is the world’s leading wholesale management platform, with over $1.5Bn in wholesale transactions processed every month. More than 12,500 brands and over 325,000 curated fashion retailers across 144 countries connect on the platform every day. With a commitment to fueling the advancement and growth of both brands and retailers, JOOR provides a digital ecosystem that combines dynamic virtual showrooms with collaborative tools including JOOR Passport, which centralizes the trade show experience across multiple global fashion events. JOOR users have greater flexibility, visibility, performance and insights into their business.  JOOR is the exclusive platform for leading luxury conglomerates including LVMH, Kering and Richemont, as well as brands such as Balenciaga, Valentino and Saint Laurent. JOOR has exclusive partnerships with 30+ leading global retailers using the JOOR Retail Partner platform including: Harrod’s, Neiman Marcus, Harvey Nichols, Printemps, Bergdorf Goodman, ShopBop, Ssense,, Revolve, FWD, Liberty London, Dover Street Market and Intermix. JOOR is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Berlin, Melbourne, Tokyo and Shanghai. For more information visit:

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