PREMIUM + SEEK x JOOR: The First Digital Trade Show

Berlin - 28 May 2020

The PREMIUM GROUP and its partner, JOOR, the largest B2B wholesale platform in the world, have together developed a digital marketplace showcasing a curated portfolio of brands compiled in partnership with the relevant retailers. The first digital trade show in the world launches on 14 July 2020: PREMIUM+SEEK Passport.

The JOOR Passport platform is geared towards the current market conditions, where only limited travel is permitted, as well as towards the time after the pandemic when physical events will be able to take place again.

The trade show experience is condensed into a one-stop shop for users: one website, one app to search for and find suppliers,and one place to upload and access data and content – in short, one comprehensive digital experience. The digitalisation of business interactions represents a year-round marketplace where retailers can discover new styles and designers, and brands can generate new contacts.

On the summer trade show dates the seasonal brand lookbooks curated by PREMIUM and SEEK can be uploaded to individual profiles and key looks can be presented in virtual showrooms. The PREMIUM GROUP translates the recipe for success – Commerce, Content and Community – for the digital sphere. Buyers can find out the latest on style and trend stories on the PREMIUM+SEEK Passport homepage, which also highlights key themes such as sustainability. This enables retailers to continue to gain inspiration from brand worlds, to keep abreast of developments and discover new things.

“We already had a digital component in place during our events in the shape of the PREMIUM GROUP app; over the past year this has also been successfully integrated into JOOR. The next logical step for us is to consolidate our digital offering with PREMIUM+SEEK Passport in order to offer our customers a seamless transition between online and offline. This transformation is more crucial than ever in light of the current circumstances. Digitalisation is a fantastic opportunity for brands and buyers to remain relevant and conduct international business,” says Anita Tillmann, Managing Partner of the PREMIUM GROUP.

The digital PREMIUM+SEEK Passport event is due to take place from 14 July to October 2020. Then, the AW 2021/22 season will see the first ‘blended event’ take place, where the digital and physical worlds will come together. Using the mobile Passport app retailers and brands can then exchange contacts on site, make appointments and order directly.


JOOR is the world’s industry-standard wholesale platform for fashion, beauty and home, that transacts over $1.5Bn in GMV every month. More than 8,600 brands and over 200,000 curated retailers across 144 countries connect on the platform every day. With a commitment to fueling the advancement and growth of both brands and retailers, JOOR offers different tiers. JOOR Lite offers basic functionality for brands and retailers, whereas JOOR Pro provides advanced capabilities for greater flexibility, visibility, performance and analytics. JOOR is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo. For more information visit:


PREMIUM GROUP’s powerful event portfolio includes the international fashion trade shows PREMIUM and SEEK as well as the FASHIONTECH conference.
By constantly questioning and developing its concepts and keeping a year-round exchange with the industry’s decision-makers, Anita Tillmann, Jörg Arntz and their team manage to identify, cover and even push market needs. They want to create, support and strengthen a positive fashion community that faces the challenges of today’s and tomorrow’s economy together.