JOOR, The World’s Leading Digital Wholesale Platform, Partners With Jetro To Present ‘showcase Japan’

Launching for FW21, Showcase Japan features over 30 of the hottest brands from Japan

 New York, April 26, 2021 - JOOR, the world’s leading digital wholesale platform, announces a partnership with the Japan External Trade Organisation (JETRO) to present ‘Showcase Japan’, a virtual fashion event featuring over 30 of the most directional and contemporary Japanese fashion brands globally.

 ‘Showcase Japan’ is being hosted on the JOOR Passport platform, providing the participating brands and designers with exposure to a vast network of international buyers from around the world. Retail buyers will be able to shop across a broad range of categories, such as sustainability, diversity, Japanese craftsmanship, and more.  Featured brands include Graphpaper, EVOLG, Vlas Blomme, ne Quittez pas and COOHEM. A complete ‘Showcase Japan’ brand list can be viewed below the release.

 “Over the past year, virtual shows have gone from being relatively unheard of to the new normal,” explained Kristin Savilia, CEO of JOOR. “We’re thrilled to further expand our footprint in Japan through this partnership with JETRO, and look forward to connecting global buyers to the elite group of brands participating in ‘Showcase Japan’.”

 Launched in 2020, JOOR Passport centralizes the global trade show and fashion week experience by creating a one-stop-shop for buyers: one place to log in, one website to visit, one app to download, and one comprehensive experience. JOOR Passport has become an indispensable online tool for buyers given current market conditions of restricted travel and is set to extend its reach with both a virtual and in person presence as physical events resume in the post-pandemic era.

 In 2020, JOOR hosted 17 global events on JOOR Passport, attracting more than 155,000 visitors from 133 countries. More than 1,600 brands participated in events on JOOR Passport, with more than 500,000 items sold.

 This AW21 season, alongside ‘Showcase Japan’, the JOOR Passport platform has exclusively powered 13 dynamic global fashion events including London Fashion Week, Berlin’s Premium + SEEK, Brazil Footwear, Liberty + LA Men’s Market, Showroom Canada, TOKYO FASHION AWARD, Cabana, iHKiB Istanbul Fashion, Ontimeshow Shanghai, and Rakuten Fashion Week TOKYO.

 In addition to virtual trade shows with partners, JOOR Passport is hosting JOOR Marketplace events, including JOOR Showcase and Destination Italy, providing access to a curated assortment of exclusive brands 365 days a year.


 Complete JETRO exhibitor list

 EVOLG; Suzusan; andé; F.F.G.; IKIJI; ARTOLETTA; Cotch; Heralbony; ADAWAS; RED CARD; upper hights; shinyaseki; Vlas Blomme; KUSKA; blurhms; RE SYU RYU; ne Quittez pas; Barairo no Boushi; Shibaful; BLUESAKURA; COOHEM; KIJIMA TAKAYUKI; MACOOL; yahae; WABI; Graphpaper; PIENI; sisii; leur logette; PAMEO POSE; LIQUEM.

About JOOR 

JOOR is the world’s leading digital wholesale platform and data exchange, with over $1.5Bn in wholesale transactions processed every month. More than 12,500 brands and over 300,000 curated fashion retailers across 144 countries connect on the platform every day. With a commitment to fueling the advancement and growth of both brands and retailers, JOOR provides an ecosystem that combines dynamic virtual showrooms with collaborative tools including JOOR Passport, which centralizes the trade show experience across multiple global fashion events.  JOOR users have greater flexibility, visibility, performance and insights into their business. JOOR is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo. For more information visit:

JOOR is the exclusive platform for leading luxury conglomerates including LVMH, Kering and Richemont. JOOR has exclusive partnerships with 30+ leading global retailers using the JOOR Retail Partner platform include: Harrod’s, Illum, ShopBop, Neiman Marcus, Harvey Nichols, Printemps, Level Shoes, Bergdorf Goodman,, Liberty London, East Dane, Dover Street Market, Intermix, Samaritaine, A Line Boutique, Scout & Molly’s Boutique, Forty Five Ten, Santa Eulalia, Cricket, Liana, Grettasloane, Merci, Darial, and CoatTails.


 JETRO, or the Japan External Trade Organisation, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.