JOOR Continues European Expansion with Entry into German Market

Liebeskind, Dorothee Schumacher, and lala Berlin, along with other influential German brands, join JOOR’s industry-leading digital wholesale platform and data exchange

JOOR, the world’s largest wholesale platform and data exchange for fashion, beauty and home, announced today its expansion into Germany, solidifying the company’s dominance across Europe. Germany’s apparel market value is the highest in Europe, and is expected to reach over $60B in 2022, according to Statista. In accordance, JOOR has added a number of German brands to their wholesale marketplace, including S. Oliver Group labels Comma and Liebeskind and other leading brands such as Dorothee Schumacher, Juvia, Komplott, lala Berlin, and Ulla Popken.

“JOOR’s easy-to-use digital order-taking platform has completely transformed our sales process. We can also make faster and smarter decisions based on real-time data with JOOR's visual reporting tools. We were really impressed to see that other brands that use JOOR have increased their sales team's productivity by 50%, and are excited to experience similar results with JOOR,” says Angelika Oehler, lala Berlin.

The JOOR marketplace connects more than 8,600 brands within 53 categories including watches, luggage, jewelry, apparel and accessories with 190,000 retail locations across 144 countries, including France, the Netherlands, Austria and Switzerland. With JOOR, brands and retailers can streamline wholesale buying and selling, saving time and money by digitizing currently manual, error-prone processes and growing sales for both parties by enabling faster, more insightful decisions on what to sell to the end-consumer.

The company’s expansion into Germany has contributed to JOOR’s exponential growth in Europe -- in the last year, the number of European brands on JOOR increased by 50%. The company’s European team, headquartered in Paris with regional offices in London, Milan, Madrid and now Berlin, is also growing rapidly, more than doubling in size over the last 12 months. JOOR has also recently expanded into Scandinavia, where the company entered into an exclusive partnership with Dansk Fashion & Textile earlier this year.

“After reviewing several other B2B wholesale solutions, we chose JOOR because they are a strong and reliable partner and well-discussed in the fashion industry. With JOOR, we can easily share our linesheets with customers 24/7, and can take orders much more efficiently. We also chose JOOR for its outstanding level of customer service. We are confident that we have selected the right partner to take our wholesale business to the next level,” says Franca Roberta Madel, Liebeskind GmbH.

JOOR’s growth in Europe reflects the wholesale industry’s search for technology solutions that drive efficiencies and sales growth. Unlike its competitors, JOOR’s solutions for both brands and retailers make the platform a one-stop shop for all wholesale business. In addition to the 190,000 retail locations in its marketplace, JOOR has 25 exclusive partnerships with global retailers including, Harrods, Merci and Printemps. $23B has been transacted on the platform to-date.

With its exclusive global retailer partnerships, brands on JOOR, including Burberry, Balenciaga, Loewe and Balmain, significantly benefit from:

More quickly and easily customizing and sharing digital linesheets with top retailers 
Ensuring collections are seen first by retailers using JOOR 
Seamlessly sending style data updates and cancellations in real-time 
Digitally taking all orders, including initial orders, pre-bookings and reorders, on a single platform 
Receiving faster order confirmations from retailers

“At JOOR, our mission is to help the entire wholesale industry thrive by creating one innovative platform where all brands and retailers can easily exchange data to efficiently and profitably grow their wholesale businesses. Expanding into a leading fashion market like Germany is key to achieving this mission,” says JOOR CEO Kristin Savilia. “Europe is home to some of the most powerful global fashion businesses, and we see the rapid pace of JOOR’s adoption in Europe as a positive and beneficial trend for the entire wholesale industry.”

About JOOR 
JOOR is wholesale’s leading digital platform and data exchange, connecting the best brands and top retailers for faster, easier, smarter wholesale business. JOOR’s leading marketplace includes more than 8,600 brands within 53 categories, including shoes, accessories, men's, women's, children's fashion, and home, and 190,000 retail locations across 144 countries. The only platform serving the needs of both buyers and sellers, JOOR helps top brands and retailers to rid themselves of manual processes and grow their businesses through more efficient and impactful order processing, assortment planning, and analytics. JOOR is headquartered in New York City and has offices in Los Angeles, Paris, London, Milan, Madrid and Melbourne. For more information, visit