JOOR Adds to Global Senior Leadership Team with Key Hires from Google, XO Group and Rakuten


JOOR, the world’s largest digital wholesale marketplace, today announced the addition of several senior executives to the company’s management team. The key hires will oversee mission-critical areas including technology, product, sales, marketing and finance, and come to JOOR from companies like Google, XO Group, Inc. and Rakuten Marketing. The new hires were hand-selected by JOOR CEO Kristin Savilia, who joined JOOR in March to accelerate development of the company’s market-leading technology and portfolio of brand and retailer customers.

“One of JOOR’s key differentiators is our exceptional client service and keeping that focus while continuing to accelerate growth requires the right leadership,” said Savilia. “It was important for me to find executive partners I already worked well with in previous roles or came highly recommended by industry-respected board members.The result is an impressive group of seasoned professionals with the talents needed to drive our mission forward.”

Joining JOOR in the role of Chief Technology Officer is Derek Parham, recognized as the tech lead for Google Apps for Work (now G-Suite). An experienced advisor and investor in fast-growth technology companies such as WayUp, Splash, CompIQ and Songza (acquired by Google), Parham brings expertise in engineering architecture and team growth with which he will spearhead further development of the company’s pioneering platform.

In the role of Chief Product Officer is Rob Fassino, an original founder of XO Group Inc. (owner of The Knot and The Bump, media technology platforms). Known for his ability to positively disrupt organizations and industries to drive exponential growth while growing and developing strong teams, Fassino will oversee high-growth projects and products that will continue to advance JOOR’s position as the industry-leading platform for wholesale buying. With Parham, Fassino has already been responsible for doubling the size of technology and product resources during his short time at JOOR.

Appointed Managing Director of Sales, with responsibility for JOOR’s burgeoning business throughout EMEA and Australia is Kevin Kozinchik, a respected industry figure known for successfully guiding market expansion strategies for US and UK technology companies. At JOOR, Kozinchik will lead the company’s non-US sales, business development, and commercial teams with a focus on enterprise client acquisition and continued global growth. Previously, Kozinchik ran a business consultancy, serving clients including Borderfree (acquired for $395 million) and, later, Pitney Bowes (after its acquisition of Borderfree) in Europe, Australia, the UAE and Singapore. Prior to that, he spent 10 years working for LinkShare and then Rakuten, which acquired LinkShare, leading the company’s European launch, international development and sales.

JOOR has also brought on Senior Vice President of Sales Operations and Marketing, Jennifer Rosado. Most recently Vice President of B2B Marketing for XO Group’s The Knot, Rosado brings to JOOR extensive leadership experience and deep knowledge of diverse sectors, including financial services, consumer products, and technology marketplaces at leading companies like JPMorgan, Estee Lauder, L’Oreal, and XO Group. At JOOR, Rosado is responsible for re-organizing and scaling JOOR’s industry-leading client relations teams and for growing the company’s network of retailer and brand partnerships internationally.

Finally, Thomas DiDesidero has joined the company as Senior Vice President, Finance. DiDesidero’s expertise comes with a diverse domestic and international background and extensive experience with companies undergoing transformation, restructuring and exit events. At JOOR, he will lead all finance, HR, and facilities functions to help track, document and create strong infrastructure for continued strong business growth.

“With the strength and talent of this new management team, JOOR solidifies its position as the preeminent technology provider transforming the way the fashion industry trades on the wholesale level,” said Dan Ciporin, general partner at Canaan Partners and member of the JOOR Board of Directors. "We have already seen the company dramatically increase the number of buyers and sellers on the platform and, under this new leadership, we're confident that 2018 will be a year of phenomenal growth."

About JOOR

JOOR is the world’s largest digital wholesale marketplace, connecting the best brands and top retailers for faster, easier, smarter wholesale business. The only platform serving the needs of both buyers and sellers, JOOR helps more than 3,000 brands and 175,000 retail locations to rid themselves of manual processes and grow their businesses through more efficient and impactful order processing, assortment planning, and analytics. JOOR is headquartered in New York City and has offices in Los Angeles, London, Milan, Paris and Melbourne/Sydney. For more information, visit