The Fashion Industry's Preferred Global Wholesale Platform
Evaluating NuOrder? Leading fashion brands are choosing JOOR instead. As the only B2B wholesale platform built exclusively for fashion, JOOR offers 24/7 selling via beautiful digital showrooms, a network of over 700,000 vetted retail buyers, integrated global payment processing, and seamless integrations that work with your tech stack, not against it.
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Trusted by the world's leading fashion brands and retailers.
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Why Brands Choose JOOR Over NuOrder
What sets JOOR apart as the worldwide industry standard platform for fashion brands ready to scale.
Your retailers are already here
700,000+ vetted retail buyers are already on JOOR. From independent boutiques and specialty stores to major department stores, JOOR allows you to work seamlessly with any retailer around the world. When your buyers are already familiar with the platform, adoption is easy and instant.
Go global without growing your team
JOOR offers full support in 10 languages from native speakers. JOOR Pay handles transactions in 135 currencies. Whether you're a US brand expanding overseas or a European brand entering North America, JOOR makes international wholesale simple.
Connects with your entire tech stack
JOOR integrates with Shopify and connects to 100+ ERP systems, creating a reliable two-way data sync. Orders, inventory, and product data flow automatically. No manual re-entry, no data mismatches, no broken connections.
Built for how fashion actually sells
JOOR isn't a generic B2B platform adapted for fashion. It was built specifically for how fashion brands present, sell, and manage their wholesale business. From editorial-quality virtual showrooms to in-person trade show selling, JOOR matches the standards your brand demands.
See how JOOR fits your wholesale workflow.
Where JOOR Stands Apart
Understand the key differences between JOOR and NuOrder that matter for your business.
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Find and connect with the right retailers
JOOR is built to help you foster long-term retail partnerships that are right for your brand. Through JOOR Discover, you can search and filter our vast retailer directory by location, category, and price point, then reach out directly from the platform. Interested in exploring new markets? Our curated JOOR Passport digital events highlight the world's leading boutiques, giving your brand direct access to scout and connect with top buyers.
Get your brand seen by the retailers that matter
Raising visibility of your brand is an important element of success. Promote your collections through in-platform banner placements, featured spots in retailer newsletters, and dedicated JOOR Passport show presence. JOOR doesn't just host your catalog, it actively puts your brand in front of buyers who are looking to discover new wholesale partners.
Make smarter decisions with real-time data & analytics
Track sales performance, buyer engagement, best-selling products, and collection trends with easily customizable reports and insights. See what's selling, who's buying, and where your next growth opportunity is, all from one dashboard.
Sell anywhere, online or in person
The JOOR Brand iPad app works offline at trade shows and showroom appointments, giving you the flexibility to do business anywhere, anytime. Capture orders on the floor, add notes, and everything syncs automatically when you reconnect—making post-market manual order entry a thing of the past.
One platform that connects your entire tech stack
JOOR's end-to-end Shopify integration syncs products, orders, and inventory between your wholesale and DTC channels. Plus 100+ ERP connections offer reliable two-way data sync. No manual uploads, no broken data, no conflicts of interest—we work with your tech stack to make your life easier.
See why JOOR is the preferred wholesale platform
Request a DemoHow JOOR Transforms Your Wholesale Operations
Built for brands who are scaling their wholesale business, not just managing it.
Replace tedious manual work with an integrated wholesale system
JOOR replaces spreadsheets, email chains, and manual order entry with one platform. Buyers browse, check inventory, and order directly. Everything syncs to your ERP automatically.
- Buyers review linesheets, make selections, and place orders directly on JOOR, 24/7
- Personalized experience per retailer, with pricing and product visibility you control
- Real-time inventory transparency prevents overselling across channels
- Orders auto-sync to your ERP with two-way data integration
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A B2B platform that speaks fashion
JOOR was built for how fashion brands present and sell. Your virtual showroom feels editorial, not like a product catalog. For in-person selling, the iPad app works offline and syncs automatically.
- Editorial-quality virtual showrooms with 360° imagery and video
- Branded experience aligned with luxury and premium standards
- JOOR Brand iPad app works offline at shows and appointments
- JOOR Passport boosts your visibility with 10+ digital trade shows annually
Scale internationally and locally without complexity
Wholesale is shifting. Independent boutiques now account for 62% of total wholesale transaction volume on JOOR, up from 49% in 2020. Brands that rely only on department store relationships are missing the fastest-growing segment in wholesale. JOOR gives you access to both: major department stores like Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Harrods, and Harvey Nichols, alongside the largest independent boutique network in the industry.
- Top department stores and extensive global independent boutique network
- JOOR Discover: search and connect with new retail partners globally
- JOOR Pay: handle payment processing in 135 currencies across 150 countries
- Full support in 10 languages from native speakers
The largest wholesale network in fashion
Brands
Buyers
Countries
Growth in orders YoY
Real results from brands like yours
Since harnessing the power of JOOR, our refill orders have skyrocketed by an astounding 20%. JOOR's seamless user experience and effortless order placement have become the backbone of our thriving relationships with retail customers.
JOOR has proven to be an invaluable technology partner, empowering Erdem to digitalize our B2B ordering process and navigate the intricate landscape of the fashion wholesale industry with unparalleled agility and efficiency.'
I love the ability to add teaser videos to our Virtual Showroom. I can quickly update the video with our best sellers with just one click of a button.
We are constantly looking to adopt up-and-coming tech solutions to help enhance our buying process and brand relationships. JOOR’s features allow us to digitally collaborate with our brand partner seamlessly, and continue to deliver key trends and style inspiration for the Shopbop customer.
Your wholesale platform should work with your tech stack, not against it
100+ ERP integrations. Direct Shopify sync. Two-way data flow you can rely on.
Seamless connections, no broken data
JOOR connects to over 100 ERP systems and e-commerce platforms with reliable two-way data sync. Product data, inventory levels, orders, and customer information flow automatically between JOOR and your back-end. No CSV exports, no manual uploads, no broken connections.
JOOR + Shopify
Create styles in Shopify and they automatically sync to JOOR, ready to build linesheets from your existing collections. Orders, inventory, and customer data flow in real time across both platforms, reducing overselling and eliminating manual uploads.
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Choosing a wholesale platform owned by a retail technology conglomerate can create integration conflicts with your existing tech partners. JOOR is an independent platform built to connect with your stack, not compete with it.
See how JOOR integrates with your systems.
FAQ
What is JOOR and how does it help fashion brands?
Why should brands use a wholesale platform instead of manual processes?
How does JOOR help brands grow wholesale revenue?
How does JOOR help brands track wholesale performance?
How much does JOOR cost?
How long does it take to be set up and ready to use JOOR?
Will my retailers need to create new accounts?
Get a personalized demo and see how JOOR can help you sell more, scale faster, and manage everything in one place.
Join brands like Marc Jacobs, Belstaff, Veronica Beard, and Dr. Martens on the fashion industry's leading wholesale platform.